Marketing public relations

  • Ali Moi, Effective public relations, London (UK), Dorling Kindersley Publishing, 2001
  • Ali Moi, Practical marketing and public relations for the small business, London (UK), Kogan Page Ltd., 1998
  • Goldman Jordan, Public relations in the marketing mix, Lincolnwood (IL), National Textbook Company, 1985
  • Harris Thomas L., Marketer’s guide to public relations: how today’s top companies are using the new PR to gain a competitive edge, New York (NY), John Wiley & Sons, 1993
  • Harris Thomas L., Kotler Philip, Value-added public relations. The secret weapon of integrated marketing, Lincolnwood (IL), National Textbook Company, 1998
  • Henry Rene A. Jr., Marketing public relations: the hows that make it work, Ames (IA), Iowa State University Press, 2000
  • Kotler Philip, Rein Irving, Stoller Martin, High Visibility: the professional guide to celebrity marketing, New York (NY), McGraw-Hill, 1988. Trad. It.: Alta visibilità: marketing della celebrità, Torino (I), Isedi, 1990
  • Kotler Philip, Scott Walter G. Marketing management, Englewood Cliffs (NJ), Prentice Hall, 1996 Trad. It.: Marketing management: analisi, pianificazione, attuazione e controllo, Torino (I), Isedi, 1998
  • Lodolo D’Oria Vittorio, Pubblicità, Sponsorizzazioni e Cause Related Marketing: tre nuovi strumenti di marketing per Imprese Sanità, Scuola ed Enti Locali, collana Sanità de Il Sole 24 Ore, 2003
  • Marconi Joe, Reputation marketing, Lincolnwood (IL), National Textbook Company, 2001
  • McKenna Regis, Relationship marketing, Reading (MA), Addison Wesley, 1991
  • Ries Al e Ries Laura, The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival, HarperBusiness, 2004
  • Schultz Don E., Tannenbaum Stanley I., Lauterhorn, Robert F., Integrated marketing communications, Lincolnwood (IL), National Textbook Company, 1993
  • Seacord Stephanie, Public relations marketing making a splash without much cash, Central Point (OR), PSI Research Oasis Press, 1999
  • Toskich Beau, Verbal Driver – Le parole per toccare e muovere la mente del cliente, Sperling & Kupfer, 2004