Relazioni con i media

  • Adatto Kiku, Picture perfect. The art and artifice of public image making, New York (NY), Basic Books, 1993
  • Bland Michael, Effective media relations, London (UK), Kogan Page Ltd., 2000
  • Bly Robert, Targeted public relations: how to get thousands of dollars of free publicity for your product, New York (NY), Seaver Books, 1994
  • Blyskal Jeff, Blyskal Marie, PR. How the public relations industry writes the news, New York (NY), William Morrow & C., 1985
  • Capecchi Saveria, Audience attiva, Carocci, 2004
  • Cavalli Settimio Paolo, Pivetti Paolo, Ufficio stampa e pubblicità. Informazione e promozione editoriale nei processi della comunicazione, Milano (I), Editrice Bibliografica, 1997
  • De Vincentiis Mauro, L’ufficio stampa, Milano (I), Lupetti, 1999
  • Fitch Brad, Media Relations Handbook for Agencies, Associations, Nonprofits and Congress, TheCapitol.Net, 2004
  • Howard Carole M., Mathews Wilma K., On deadline: managing media relations, Prospect Heights (IL), Waveland Press, 1994
  • Jefkins Frank, Planned press and public relations, London (UK), Blackie Academic & Professional, 1993
  • Jones Clarence, Winning with the news media, Tampa (FL), Video Consultants Inc., 1996
  • Lewis Jeff, Jones Dick, How to get noticed by the national media. Your complete guide to high impact publicity, Duluth (MN), Trellis Publishing, Inc., 2001
  • Loeffler Robert H., A guide to preparing cost-effective press releases, Binghamton (NY), The Haworth Press Inc., 1993
  • Lukaszewski James, Executive action emergency media relations guide, White Plains (NY), The Lukaszewski Group Inc., 1993
  • Marconi Joe, The complete guide to publicity. Maximize visibility for your product, service, or organisation, Homewood (IL), NTC National Textbook Company, 1999
  • Martin Dick, Executive’s guide to handling a press interview, Greenport (NY), Pilot Books, 1994
  • Mitroff Ian I., Warren Dennis, The unreality industry. The deliberate manufacturing of falsehood and what is doing to us, New York (NY), Oxford University Press, 1989
  • Nelson Joyce, Sultans of sleaze. Public relations and the media, Toronto ©, Between the Lines Press, 1989
  • Parkhurst William, How to get publicity, New York (NY), Times Books, 1985
  • Pira Francesco, Come creare un ufficio stampa, Milano (I), Sperling & Kupfer, 2000
  • Rein Irving, Kotler Philip, Stoller Martin, High visibility, New York (NY), Dodd Mead, 1987
  • Ridgway Judith, Practical media relations, London (UK), Gower Publishing Company, 1996
  • Roschwalb Susanne A., Stack Richard A., Litigation public relations. Courting public opinion, Littleton (CO), Fred R. Rothman Co., 1995
  • Shay Kevin, Bakhit Michelle, How to work with the media in promoting your business or organisation, Arlington (TX), Shay Enterprises, 1994
  • Sitrick Michael S., Mayer Allan J., SPIN: how to turn the power of the press to your advantage, Washington (WA), Regnery Publishing, 1998
  • Stauffer Dennis, Mediasmart: how to handle a reporter by a reporter, Minneapolis (MN), MinneApple Press, 1995
  • Veneziani Sergio, Organizzare l’ufficio stampa. Le relazioni con i media nell’era di Internet, Milano (I), Il Sole 24 Ore, 1999
  • Yale David R., Publicity and media relations checklists, Homewood (IL), NTC National Textbook Company, 1995
  • Yale David R., The publicity handbook, Homewood (IL), NTC National Textbook Company, 2001