Teoria: analisi comparative e studi internazionali

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  • Culbertson Hugh M., Ni Chen, International public relations. A comparative analysis, Mahwah (NJ), Lawrence Erlbaum Inc., 1996
  • Kunczik Michael, Images of nations and International public relations, Mahwah (NJ), Lawrence Erlbaum Inc., 1996
  • Nally Margaret, International public relations in practice, London (UK), Kogan Page Ltd., 1991
  • Morley Michael, How to manage your global reputation: a guide to the dynamics of International public relations, New York (NY), New York University Press, 2002
  • Moss Danny, MacManus Toby, Dejan Vercic, Public relations research: an International perspective, London (UK), ITP Thomson Business Press, 1997
  • Wouters Joyce, International public relations. How to establish your company’s product, service & image in foreign markets, New York (NY), Amacom, 1991