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Da Euprera la newsletter di settembre ricca di informazioni importanti


In attesa della conferenza di Lisbona di novembre (qui il programma), la newsletter della confederazione europea delle Rp presenta molti nuovi eventi, contenuti, nuove pubblicazioni, ricerche...

Tutta da leggere, in lingua inglese:Dear EUPRERA Member:A September round up for you: ... Strategy continued... conference announcements... member news... .research...new books...lecturer position at Stirling...Messages from EUPRERA's General Secretary, Anne-Marie Cotton:The call for strategic input continues!So far we've had input from EUPRERA members based in Italy, Slovenia, South Africa, Sweden, Portugal, Poland, the Netherlands, Germany and Estonia. Thank you for providing input that is both inspiring, as well as stimulating for debate and discussion!For those of you that haven't sent us your ideas on EUPRERA's future strategic direction do not delay! We will be having the strategic discussion at the General Assembly in Lisboa in November..so the clock is ticking.. If you've forgotten the core questions we put to you during the summer here they are again: Preparing our General Assembly and the discussion on the Euprera Strategy (Annual Congress Lisbon - 10-13 November 2005), please consider the following questions and let us have your answers by 15th September 2005.1. Is it important for you that the organisation is European? What does it mean and how should it be expressed?2. Is research important to your membership? If it is how should it be brought to life?3. Is education important to your membership? If it is how should it be brought to life?4. What does the word 'Association' mean to you? Does this adequately express what you want from your membership? Why (not)? 
2008 EUPRERA CONGRESSIn preparation for the 2008 Congress and based upon the Board of Directors' approval we invite interested institutions to submit their proposals. The following proposal format has been adopted to ensure that Euprera members have equal opportunities to apply for the hosting and organisation of the Congress.The proposal must contain the following information: Format:-    theme-    sub themes (2 to 3)-    location-    congress budget (sponsorship, break even point, etc)-    various information (transportation, hotels, draft programme, etc)Timing:-    written proposal sent to the General Secretary: October 1st 2005-    presentation by the Board to the General Assembly during the Euprera Hour: November 12, LisbonProcedure: when the candidates are known, the Board will decide on the procedures regarding selection.Benchmark: the members of the Board agree that the congress proposal(s) must stand up compared to Bled which can always host the congress in default. If no proposal meets above requirements, new (or improved) proposals will be presented to the General Assembly in September 2006.Interested institutions should contact the General Secretary (am.cotton@arteveldehs.be) for more detailed information or advice.Focus on Conferences and EventsEUPRERA CONGRESS LISBON, PORTUGAL:  10-13th November 2005We hope you are planning on joining us in Lisbon for the EUPRERA Congress: New Challenges for Public Relations on the 10th-13th November 2005. Preparations are going extremely well with abstracts submitted from New Zealand, South Africa, France, Spain, Portugal, Poland, Austria, Latvia, Sweden, Finland, Slovenia, Switzerland, Romania, Germany, UK, Turkey, ...We anticipate an engaging and stimulating conference based on the themes Public Relations, Corporate Values, Social Responsibility and Social Commitment. To register go to: http://euprera.eprn.org/forum/lisbonregistration.asp
Preliminary Programme:Thursday 10/11
03.00-04.30 p.m: registration open for all congress participants
05.00 pm: Formal opening of the congress
05.30 pm: "Challenges in PR Education in Europe related to the Bologna Process": keynote speaker & Round Table
Friday 11/11
09.30 am: First Plenary Section - CORPORATE IDENTITY
10.10 am: "Corporate Reputation under Threat in a Rapidly Changing World" (Nadim Habib)
10.40 am: "The role of the communication executive in network Organizations" (Sven Hamrefors)
11.10 am: Coffee-break
11.30 am: « Organisational Identity: NGOs in Portugal » (Mafalda Eiró-Gomes)
00.10 p.m.: (Miguel Velhinho)
00.40 pm: Questions and answers
01.00 pm: Lunch
03.00 pm: Parallel Session A - The Role of PR (and Organizational Communication) in organizational development.
First panel - New challenges in organisational development
Second panel -PR and new corporate values and identities
Third panel - PR in cross-cultural experiences
Fourth panel - PR and the new technologies, new challenges and opportunities
05.00 pm: coffee break
05.30 pm: Jos Willem Awards
06.15 p.m.: EUPRERA hour
Saturday 12/11
10.00 am: Parallel session B - PR in the Public interest
First panel -Communication and Public Interest
Second panel - PR in community relations
Third panel - PR in health and environmental programs
Fourth panel - Corporate social responsibility
00.00 pm: Lunch
02.00 pm: Second Plenary Section - "PR AND SOCIAL RESPONSIBILITY"
"The sociological perspective: Challenges of Social responsibility to communication" (Susanne Holmström)"Institutional justice and the logic of autonomy" (António Marques Mendez)"Portuguese Case study" (João Carvalho)"Communicating Social Responsibility" (Toni Muzi Falconi/ Nicoletta Cerana)
04.00 pm: Questions and answers
04.20 pm: Formal ending
04.40: Coffee break
05.00 pm: EUPRERA General Assembly - EUPRERA Strategy                 Prime General Assembly
08.30 pm: Farwell Dinner
Sunday 13/11
Sight seeing tour
For details regarding the themed sessions (Panel sessions A & B), keynote speakers and plenary sessions please check the EUPRERA website regularly http://euprera.eprn.org/forum/forum_posts.asp?TID=60&PN=1  José Viegas Soares
CALL FOR PAPERS: For the 11th International Conference on Corporate and Marketing Communications: "Contemporary Issues in Corporate and Marketing Communications; Towards a Socially Responsible Future" 21-22nd April 2006
To be hosted by the Marketing Communication and Public Relations Department, Faculty of Social Sciences, University of Ljubljana, Slovenia. 
Globalization and newly emergent patterns of consumer behaviour and increased demands from all stakeholder groups create new challenges for the management of corporate and marketing communications. Now more then ever, theory and practice look for knowledge that understands the challenges posed by rapidly changing business environments and to deliver successful ways that contribute measurable results to the bottom line. How to conduct responsible and successful business is not a fad question but a matter of survival in highly competitive global markets.Increasingly, issues about responsible and ethical business are reflected in both academic and professional business world. Industry, commerce, public sector and non-profit organizations are aware of this question recognising their role in society and are increasingly likely to search for new strategies, methods, structures and tools in order to satisfy differential stakeholder demands and expectations. As established professional and academic disciplines, corporate and marketing communications have to provide relevant solutions for managers, consumers, students and communities on both practical and conceptual levels.  In theory and practice, different questions are being raised with emergent responsibility issues in both communication domains.Papers are invited on issues, which are crucial to the understanding and practice of corporate and marketing communications in organizations taking into account the areas mentioned below.For full details of the call for papers and specific themes, please go to: http://euprera.eprn.org/show_news.asp?NewsID=117
Or contact:dr. Klement PodnarUniversity of LjubljanaFaculty of Social SciencesKardeljeva pl. 51000 LjubljanaSlovenia, EUTelephone: +38615805100Fax: +38615805101Email: cmc2006@email.siklement.podnar@fdv.uni-lj.si Seminar on the Latest Developments in the Field of Intellectual Property in Luxembourg on 6 and 7 October 2005We would like to inform you of the above-mentioned seminar which the European Centre for Judges and Lawyers - the Luxembourg Antenna of the European Institute of Public Administration - is organised for October 2005:
Furthering the success of a knowledge-based economy presupposes that the current body of EU law on intellectual property should be adapted to economic globalisation and to the digital world, particularly to stop internet piracy.  The effective implementation of this policy also presupposes harmonisation of criminal sanctions punishing counterfeiting or piracy, of substantive patent law and of the resolution of disputes relating to the counterfeiting and the validity of Community patents. EU action will thus be optimised by, on the one hand, protecting its innovation and its market against counterfeiting by third countries, and, on the other hand, by working towards a redistribution of wealth to developing countries e.g. by strengthening its position as pioneer in ensuring access to affordable medicines for the poorest countries.For registrations received before the 9th of September, the registration fee is ¬650 (including documentation, beverages, 2 lunches and a dinner).The fee for registrations after this date will be ¬700.Further information about the seminar is available at :http://www.eipa.nl/activities/05/50401_6Oct/en/Introduction.htm . You can also consult the web site: http://www.eipa.nl (conferences and seminars).
Contact Person: Mrs Juliette MOLLICONE-BOUSSUGE, Programme Organiser, tel.: +352 426 230 304, fax: +352 426 237, E-mail: j.boussuge@eipa.net
The working languages for this seminar will be French and English, with simultaneous interpretation between the two languages provided.
Recent past conference infoCorporate Social Responsibility conference in Budapest
The Association of the Hungarian Spokespersons and the Hungarian chapter of PRIME (the European Association of Public Relations and Communications Students) hosted an international conference on Corporate Social Responsibility (CSR) in Budapest, Hungary in August 2005. Participants were welcomed by Gabor Szeles, PRIME Hungary's president who organised the event. The conference was opened by Göran Sjöberg, IPRA Past President and Member Emeritus who also delivered the first presentation. Mr Sjöberg provided an overview of CSR, highlighting the latest trends, developments and research findings in the practice. Ryan Bowd, award winning PR practitioner and senior lecturer at Leeds Metropolitan University focused on the role of media in communicating CSR, drawing examples from a current British research project, coordinated by Ryan. Hungarian born György Szondi, senior lecturer at Leeds Metropolitan University examined the special features of CSR in Eastern Europe, addressing some misconceptions. He also outlined the driving forces behind CSR in these countries and concluded his presentation with the issues surrounding CSR measurement and evaluation. On the second day of the conference, Charles van der Straten Waillet, President of the International Public Relations Association addressed the audience and delivered his presentation about CSR in the European Union context as 2004/05 has been the year of CSR in the EU. In the spirit of promoting CSR in Hungary, the conference concluded with signing a "Corporate Social Responsibility Memorandum", which includes recommendations for the government, professional organisations and the media and was signed by the participants.
Gyorgy SzondiSenior Lecturer in PRSchool of Business StrategyLeeds Business SchoolFocus on Education in EuropeLeeds Metropolitan Launches New European Partnership in Public RelationsMA European Public Relations which Leeds has run in the past with Egon Hogeschool (now Arteveldehogeschool) in Gent has recently been validated with a new partner, Dublin Institute of Technology (DIT), based in Dublin, Ireland. The course, currently recruiting for September 05, offers an exciting opportunity to study public relations within a European context in two great metropolitan cities, Dublin (semester 1) and Leeds (semester 2).
The innovative programme is designed to prepare graduates for a professional career in communications within a dynamic economic, social and political European and international environment. Students can expect to follow a stimulating and dedicated pan European scheme which combines a range of specialist modules in public relations and media related studies.
DIT, based in the heart of the Irish capital, has a history of academic excellence in the field of public relations, journalism and media. Leeds Metropolitan University has been at the forefront of development in public relations education, both nationally and internationally, and teaching here was rated as amongst the strongest in Europe by the Chartered Institute of Public Relations (CIPR) in 2003.
The course is approved by the CIPR.
For more information contact the course leader Angela Carroll (a.n.carroll@leedsmet.ac.uk) or look up details at:http://www.leedsmet.ac.uk/lbs/events/2005/marpe/index.htm
University of Macedonia offers new course
For the fourth consecutive year a 35 academic hours course entitled "PR, Communication & Human Relations in Organizations" will be offered within the evening extension program at the University of Macedonia in Thessaloniki Greece. The course which is an extremely popular choice for university graduates holding a variety of degrees (from liberal arts and engineering to law and medicine) is taught by EUPRERA member professor Georgios Piperopoulos, Chairman of the Department of Management and Business Administration of the University of Macedonia.  
The course which is repeated four times during each academic year and has a maximum permitted enrolment of 30 participants has proven to be a most popular choice for the last three academic years. "It is most rewarding to discover that professionals as well as recent graduates do appreciate the need for skills in PR and communication" said professor Piperopoulos who teaches a similar course to students in his department's curriculum leading to a Bachelor's degree in Business Administration and a course in PR, Communication and Leadership within the curriculum of the MBA program at the University of Macedonia.
An intensive international LSPR program starts in September at the Montenegro Sea(Maribor, Slovenia, July 20th, 2005) After the successfully organised International LSPR (London School of Public Relations) in Maribor last year, we are inviting you to become a part of the second generation of International LSPR that will take place in Montenegro between September 12th and September 16th, 2005 at the Montenegro Sea. The lectures will be organised every day from 9 a.m. to 6 p.m.. In the evening hours different educational and social activities will take place. Contact:MAJA REČNIK, SPEM Communication Groupphone: 00386 2 228 44 49e-mail: maja.recnik@spem.siSwedish Public Relations Association launches a new Communication Mentor ProgrammeMentors are chosen from among senior members of the Swedish Public Relations Association who have recently left their daily operative work as head of communication departments. The key thoughts behind this initiative is to share the knowledge and experience built up by these professionals to make sure that it is transferred to a new generation of managers. It is also a way of engaging the senior managers within the association. The first program starts in September with a group of 16 mentors and 16 participants.For more information please go to: http://euprera.eprn.org/show_news.asp?NewsID=118
 Euprera Members' News 
Pierluigi Puglia is now the 'Press and Public Affairs Officer Media & Strategy' at the British Embassy in Rome, Italy. In particular, he is responsible for looking after media relations with Italian and international press and also is developing the embassy's communication strategy.
Pierluigi Puglia has a paper posted on the EUPRERA site:
 INNOVATE - Innovation Communication As Success Factor
The German initiative INNOVATE aims at creating an awareness for Innovation Communication as a strategically important topic for companies, PR practitioners, and journalists.
Innovations are key to success of companies and nations alike. At the same time they are to a large extent neglected in the media. However, innovations can only reach their fullest economic and social potential if something is done for their acceptance. A dedicated Innovation Communication that takes into account all sides of an innovation technological, economical, political, social helps paving the way for the success of an innovation by facilitating understanding and acceptance for the innovation.
The initiative INNOVATE, a joint effort by MFG Baden-Württemberg Agency for IT and Media (Stuttgart, Germany), and the Department of Communication Studies and Journalism at the University of Hohenheim (Stuttgart, Germany), started in the fall of 2004 with the aim of creating an understanding of Innovation Communication among the important stakeholders in media, economy, and science. Numerous project partners support the initiative. 
So far, the initiative conducted Germany's first nationwide trend survey on Innovation Communication among close to 500 corporate communication experts and journalists, as well as a series of lectures at the University of Hohenheim that was attended by several hundred participants. A newly released anthology also presents the basics of successfully communicating innovations. The publication "Neue Ideen erfolgreich durchsetzen. Das Handbuch der Innovationskommunikation" (Bringing New Ideas Across The Guide to Innovation Communication), edited by Claudia Mast and Ansgar Zerfaß, was recently released in the publishing house of Germany's renowned newspaper Frankfurter Allgemeine Zeitung (FAZ). The guide presents for the first time a comprehensive overview of the field of Innovation Communication. It encompasses the basic concepts as well as numerous best practice examples from companies such as ThyssenKrupp, Siemens, IngDiBa or IBM.
A new survey on Innovation Communication that succeeds the previous study from 2004 will be carried out by the initiative in cooperation with the German telco company "debitel" this fall. The focus will be on the Information and Communication Technologies branch. Results are likely to be available early 2006. 
For more information on the initiative INNOVATE please visit: http://www.innovationskommunikation.de 
The book can be ordered by going to:http://www.amazon.de/exec/obidos/ASIN/389981052X/ref=ase_dransgazerfa-21
SPEM Communication Group with a new web site(Maribor, Slovenia, July 27th, 2005) Since July 27th, 2005, SPEM Communication Group has a new web page. The former one has been dressed up into modern clothes, regarding the principles of practicality, simplicity and intelligibility. SPEM's employees edited the contents themselves, Mojdenar took up the technical part of the renewal. The most important information about the company, its activities and employees are available on the new web site, as are the up-to-date news and many interesting information from the specialised areas the company is employed in. The new press centre is designed to satisfy the needs of clients and journalists. It contains the newest and the archived press releases.The new page is available at www.spem.si and www.spem-group.com, designed in Slovenian, English and Croatian language.Additional information:Danijel TadencSPEM Communication GroupPhone: +386 2 228 44 62E-mail: danijel.tadenc@spem.si
 Focus on Research:
Corporate Blogs
Roland Burkart / Uta Rußmann (2005): "Corporate Blogs" - Instrumente interaktiver Online-Public Relations. In: Fachhochschule (FH) St. Pölten (Hrsg.): Attention - Interest - Desire - Interaction? Band 4 der Reihe FACTS. Wien: Böhlau 2005: 9-24
A short summary of the content:
A corporate blog is a weblog maintained by an organization or corporation in order to support that institution's external and internal communication. In this paper, we describe corporate blogs as a strategic instrument of interactive Online Public Relations. The potential benefits include a direct, conversational communication with the target groups and thus strengthened relationships with important stakeholders.A research project "der Baustellenblog" (a blog for a construction site of the Wien Energie Fernwärme Wien) at the Department of Communication (University of Vienna) takes a closer look at the potential of coporate blogs. Above all, two questions are to be answered: 1) To which extent can the goal of business-transparency be reached, and 2) can the "Baustellenblog" actually serve as an instrument for preventive conflict-PR.
With best greetings from ViennaRoland Burkart 
Research from the University of Pretoria 
Grobler, A.F., Landman, M. and Parrreira, M.  2005. Bridging the gap between public relations and investor relations: A survey amongst management students. SA Business Review, 9(3).
Leonard, A. and Grobler, A.F.  2005. Communicating Affirmative Action in three South African organisations: A comparative case study perspective. Communicare, 24(2).Price, G. & Bezuidenhout, L. 2005. Communication and leader-member exchange: a South African case study. Communicare 24(1):1-19.
Schoonraad, N., Grobler, A.F. and Gouws, 2005. D. An inclusive and integrated approach to financial communication: A conceptual model.  Communicatio, 31(2). 
Steyn, B., Grobler, A. and Cilliers B. 2005. A theoretical framework for the concept of Internet strategy'. Communicare, 24(1):20-48. 
Orr, R.S., Van Rheede van Oudtshoorn, G.P. & Kotzé, T.  2005.  The perceptions of consumers aged 18-30 of "lesbian" appeals in advertising.  Communicare, 24(1): 49-68. 
Van Heerden, G. & Rensburg, R.  2002.  Public relations roles empirically verified among public relations practitioners in Africa.  Communicare, 24(1):69-112. 
For a comprehensive list of other papers, books in progress, and other activities please go to: http://euprera.eprn.org/show_news.asp?NewsID=121
Focus on New books by EUPRERA members:Two new books from FinlandTwo new books on national identity, national images and national stereotypes:
I.Diana Petkova and Jaakko Lehtonen (eds), Cultural identity in an intercultural context. University of Jyväskylä 2005. Publications of the Department of Communication No 27. (216 p)  ISBN 951-39-2071-2Contents:
Diana Petkova, Cultural identity in a pluralistic worldJaakko Lehtonen, Stereotypes and collective identificationAnna-Kaisa Varamäki, Japanese stereotyped images of FinlandHille Pajupuu, Estonian national stereotypes in transitionKaja Tampere, From majority to minority: changes of ideologies, changes of identitiesChiara Valentini, The promotion of European identity.
II.Diana Petkova and Jaakko Lehtonen, National identities and images: Bulgarian-Finnish attitudes and perceptions. University of Jyväskylä 2005.Publications of the Department of Communication No 28. (117 p)  ISBN 951-39-2240-5
Content:Final report of a contrastive study on  the  concept of national/cultural identity, based on  empirical data collected in Bulgaria and Finland. 
This information was provided by:Jaakko Lehtonen, Ph.D.professorDepartment of CommunicationUniversity of Jyväskylä, Finlandtel. (358 14) 2601524fax (358 14) 2601511E-mail: jlehtone@jyu.fi 
Lecturer Wanted:
Applications are invited for the full-time post of Lecturer based in Film & Media Studies, a 5 rated department in RAEs 1992, 1996 and 2001. The post is dedicated to carrying out high-level scholarly research into public relations and contributing to the teaching of public relations theory and practice as well as the supervision of dissertations on the full-time and online MSc programmes in Public Relations (see www-fms@stir.ac.uk).
The post holder must have academic research publications and preferably should be able to supervise PhD candidates.
This appointment will be on the Lecturer A or B Scale (Salary £23,643 to £35,883 per annum), dependent on experience. The post is full-time and will commence on January 1st 2006 or as soon as possible thereafter.
Further particulars are available from the Human Resources Office, University of Stirling, Stirling, FK9 4LA. Tel: (01786) 467028, Fax: (01786) 466155, e-mail HR@stir.ac.uk
Applications in the form of a CV and covering letter must be received by Thursday 15 September 2005. Interviews will take place on Monday 24 October 2005. Please quote ref no 11283/3918
 Please notice that we are still completely re-designing the website in the background to enable better member-only collaboration and functionality.
 Thank you for your news and information items. Don't forget to send your news in to be posted on the EUPRERA site and also for inclusion in the e-newsletter! All contributions are welcome&
The next EUPRERA General Assembly will take place in Lisboa on 12 of November 2005 we all look forward to seeing you there!Best wishesJulia JahansooziEmail: JJahansoozi@uclan.ac.uk