Formazione: due interessanti seminari della Prsa (l'associazione americana)

Toni Muzi Falconi ci segnala due importanti occasioni di aggiornamento professionale cui i soci Ferpi, tramite la Global Alliance, possono accedere alle stesse condizioni dei soci della Prsa.

PRSA PROFESSIONAL DEVELOPMENTMeet the Media: The Future of the Press ReleaseThink the press release is dead? Think again. Savvy PR pros are taking press releases way beyond just communicating the company line. They're using search engine optimized press releases to drive sales directly, measure results and win a seat in the boardroom. In addition, social media evangelists are developing a new press release format for the Web that combines text, captioned photos, audio and video on-demand, and pre-approved quotes to accommodate the needs of busy journalists filing on deadline and citizen journalists who may never actually call you for comment.
You'll hear from:Moderator:  Public relations executive and new media pioneer is Eric Schwartzman founder and chairman of online newsroom provider iPressroom and managing director of Los Angeles public relations firm Schwartzman & Associates. He also produces the PRSA award-winning PR Podcast "On the Record…Online."
Expected Panelists: (subject to news climate of the day and breaking news assignments, the following panelists are expected):
Sarah Skerik, PR Newswire, vice president, distribution servicesPaolina Milana, Market Wire,VP, marketing & media relationsLaura Sturaitis, Business Wire, vice presidentSally Falkow, Expansion Plus, president
Teleseminar, Tuesday, January 22, 3:00 p.m. ETMember $150/ Nonmember $250Register at: https://www.prsa.org/PDseminars/DisplayEvent.cfm?semID=212



New Media PR Boot Camp
Are you ready to get up to speed on blogging, podcasting, RSS, YouTube, MySpace and other social media platforms? Get a comprehensive overview of new media from Eric Schwartzman by attending New Media PR Boot Camp, (https://www.prsa.org/PDseminars/DisplayEvent.cfm?semID=285). Eric presents the latest in new media initiatives through easy-to-follow, step-by-step instructions. Start at square one and get everything you need to deploy social media initiatives that deliver measurable results. PRSA is offering this seminar in a Wi-Fi environment that enables you to bring your own laptop for seminar exercises and online applications. PRSA will not be providing laptops, so please be sure to bring your own. Create your own new media initiative based on a given client scenario. You will learn:

When to blog, comment or listen.
The benefits of RSS, blogging and podcasting.
How to build a business case for new media initiatives.
How to integrate new media into conventional PR campaigns.
The basics of search engine optimization (SEO).
Podcast development, production and distribution.
Video on demand,webcasts and vidcasts.
Social bookmarking and networking.
To navigate Second Life, a 3-D online digital world.
Upcoming dates and locations for this 2-day, on-site seminar:
Thursday, January 24 – Friday, January 25, 2008, Atlanta, Georgia (SOLD OUT)
Thursday, February 21 – Friday, February 22, 2008, New York, NY (register at: https://www.prsa.org/PDseminars/DisplayEvent.cfm?semID=285)
Thursday, March 20 – Friday, March 21, 2008, New York, NY (register at: https://www.prsa.org/PDseminars/DisplayEvent.cfm?semID=291)Member $849 / Nonmember $949