I nostri colleghi inglesi prendono posizione pubblica sulla pratica dei pubbliredazionali e lanciano

Spesso anche da noi si parla e si sparla della diffusa pratica dei pubbliredazionali, ma si fa poco o nulla per migliorare la relazione di fiducia fra le imprese, i giornali e i lettori. La Ferpi inglese ha affrontato la questione di petto ed ha definito una politica per i suoi associati e alcune raccomandazioni. Eccole per chi ha voglia di leggerle.Chartered Institute of Public RelationsStatement of GuidanceAdvertising and editorial charges1. Sponsored advertorial' features enable the advertiser to benefit from the association of their product or service with an established publication title.2. Through correct presentation the reader can differentiate between paid-for advertising space and editorial material selected by the editor for its newsworthy content.3. Editorial charges are sometimes passed on to clients under an artificially created technical cost heading. For example, the use of a press release and accompanying colour photograph will be dependent on the payment of a 'colour separation charge'.CIPR Position4. The practice of charging for editorial is primarily an issue for journalists and editors who can eradicate the activity by abiding by the British Codes of Advertising and Sales Promotion (clauses 23 and 41, see: www.cap.org.uk).5. The boundaries of this type of business practice are beyond the control of the public relations industry.6. Although opposed in principle to the practice, the Chartered Institute of Public Relations cannot reasonably enforce disciplinary action against any of its members who engage in the practice.7. The CIPR does however recommend to members the use of the following strapline on news releases: This news release is issued in accordance with clause 1.2j of the British Codes of Advertising and Sales Promotion and therefore cannot be subject to a transaction of any kind'.Further information and advice on editorial charges is available from:-The National Union of Journalists, Acorn House, 314-320 Grays Inn Road, London, WC1X 8DP-The Advertising Standards Authority, 2 Torrington Place, London, WC1E 7HW-The Committee of Advertising Practice, 2 Torrington Place, London, WC1E 7HW CAP provides a free and confidential copy advice service which can be contacted on 020 7580 4100-The Periodical Publishers Association Ltd, Queen's House, 28 Kingsway, London, WC2B 6JR