We wish you the very best holiday season. Happy Holidays from PRSA!Make your new year even better: Career development is the gift you can give to yourself that really does keep on giving.Because when January arrives, we'll bring you new professional development programming in new formats. Look for your copy of the PRSA Winter Professional Development Resources Guide. It's mailed with your January issue of Tactics - a nice package of opportunities for you to unwrap. In your new year, our professional development offerings can help you can improve as a professional and discover ways to advance in your profession. Beats a tie or a scarf, don't you think?Meanwhile, click on the titles below for upcoming dates, details and registration information. The upcoming programs listed below are just the start! For future programming, go to the PRSA Calendar of Events at http://www.prsa.org/.PS - Is it time to give back? In early January look on http://www.prsa.org/ for the Call for Presentations for the 2005 International Conference. Send your proposal to PRSA by February 14!Strategic Communications Planning - February 7, 2005San Francisco, CAThe "ready-aim-fire" approach to public relations is the answer for practitioners who too often find themselves in a reactive mode, unable to plan, unable to set priorities, and to say no to unwarranted demands on their professional time. There are time-tested, strategic public relations planning techniques that can and should be adapted to fit all of the situations you face in your professional life. You can easily learn how to use planning processes to help you create positive relationships with key audiences. You will leave this seminar with dozens of ideas and practical solutions to becoming more proactive and efficient in your position.(Note: Hotel room reservations must be made by January 17, 2005 to qualify for the reduced rate)When the World Stopped Listening...Hearing...TalkingCommunicating Across Great DividesSponsored by the PRSA International Section January 27 - 28, 2005 - New York, NYNOTE: Registration Deadline: January 12, 2005 Crisis Communication StrategyFebruary 17 - 18, 2005 - Philadelphia, PAHit Us with Your Best Shot: Crisis Communications and Media Relations January 6, 2005 -3:00 p.m. ETLinking Communication Measurements to Business GoalsJanuary 13, 2005 - 3:00 p.m. ETIf We All Speak English, Why Should We Communicate Differently? The Realities of Diversity and Public RelationsJanuary 18, 2005 -3:00 p.m. ETHow to Write Microcontent That Gets the Word Out on the WebJanuary 20, 2005 - 3:00 p.m. ETGetting to the Table: Developing the Mind of a Strategist; Becoming a Trusted Advisor January 27, 2005 -1:00 p.m. ETTurning an Advertising-Based Marketing Program into a Public Relations-Driven Program February 3, 2005 - 3:00 p.m. ETPutting Your Skills to Work: What Kind of Public Relations Is Right for You?Sponsored by the PRSA New Professionals Affinity GroupFebruary 8, 2005 - 3:00 p.m. ETPubblichiamo il programma di aggiornamento professionale per il nuovo anno della PRSA:
