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Cut Through the Clutter: un teleseminario della PRSA

PRSA TeleseminarCut Through the ClutterThursday, November 4, 2004Time: 3:00 p.m. EasternDuration: 1 hour"A survey of city editors found that 54% thought news releases were written slovenly." - Wilcox & Nolte, Public Relations Writing & Media TechniquesIt's time to cut through the clutter! Whether you're a beginning writer or a pro, you'll walk away from this session with easy-to-apply tactics for making your next piece clearer and more concise. You'll learn:- How to edit by the numbers: How long should your lead paragraph be? Your sentences? Your words?- How to avoid an irritating practice that may cause editors to delete your releases without opening them.- A "funnel system" for editing copy that will make the process more efficient and effective.- How to solve the "visual duration-sensing apparatus" problem.- Why it's essential to write the way you speak...and an easy way to make your copy more conversational.You Will Hear From: Ann Wylie, president, Wylie Communications, Inc. has served on all sides of the PR "desk": a PR pro in an agency, a corporate communicator for Hallmark Cards Inc., an editor of a nationally acclaimed executive magazine and a consultant with her own firm. Her popular workshops take her from Hollywood to Helsinki and from Portland to Paris, helping communicators in companies like Sprint, Reader's Digest and The Mayo Clinic. She helps organizations like FedEx and Sprint PCS launch or improve their communication vehicles and find new inspiration for their work.Register Today!PRSA Member $150Nonmember $250Click here for registration details: http://www.prsa.org/_Advance/seminars/110404flyer.pdf