Ferpi > News > Ipra, Institute for PR e Global Alliance lanciano una ricerca internazionale sulla trasparenza e la

Ipra, Institute for PR e Global Alliance lanciano una ricerca internazionale sulla trasparenza e la

27/06/2007
The International Public Relations Association and the Institute for Public Relations (US) have long been partners in fighting for transparency in dealings between news media and news sources. The Institute conducted the research that produced our Global Index of Bribery for News Coverage a few years ago. The Institute was also one of the first organizations signing on to the IPRA Campaign for Media Transparency principles.
Now IPRA and the Institute are launching another round of research in this area, and I want to encourage every IPRA member to participate. The research will involve an online survey of public relations practitioners and journalists throughout the world, using a standardized questionnaire. We hope to generate enough responses to compare results by country and region.
Further details about the survey, including a message from the principal researcher and a link to get started, are provided below. It will not take long. Your privacy will be protected, so you can answer with complete honesty.
On behalf of the IPRA and the Institute Boards, thank you for doing this.
Philip Sheppard
 
Dear communication professional:You are invited to participate in a confidential study about relationships between news media and news sources, and the practice of paying for news coverage.Study Title: The Study of Media Transparency and Payments for News Coverage Practices WorldwidePrincipal Investigator: Dr. Katerina Tsetsura, University of Oklahoma, Norman, OK, USAThis study is a part of a larger effort to study media and news source transparency across the world. Your opinion as a communication leader and a member of an international professional organization is extremely important.We would like you to answer survey questions about current media practices. It will take you about 15-20 minutes to complete the survey.If you are interested in sharing your opinion regarding this important issue, please click on the link below. The link will take you directly to the survey: www.surveymonkey.com/s.aspx?sm=qpmLPhwiebJosAs78pIUeA_3d_3dPlease do not fill out the survey more than once.
Dr. Katerina Tsetsura
 
 tmc

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