Nella mente del Ceo: due nuovi seminari PRSA

Coaching Leaders: Becoming a Trusted, Strategic Adviser -- Inside the Mind of the CEOApril 6, 20059:00 a.m. - 5:00 p.m.PRSA Professional Development Center33 Maiden Lane, 11th Floor New York, NY  Get ready for an interactive process of strategic conversation, learning and insight.  This is your chance to listen to, talk with, question and challenge one of America's leading managementcommunications consultants.Seminar Overview: There are two tests you must pass in order to get inside the room with the CEO and senior management: You can talk about things they don't already know, or you can help them figure out what to do next.  Find out how!Seminar Outline:- Understand what is strategic and examining useful strategic tools - Understand the rules for getting in the room, and to the table (thetwo most crucial things the boss wants from you before you enter the room)- Develop a management perspective - your ticket to being at the table when it matters and staying at the table once you've been invited- Six major trends affecting the CEO's environment you need to know before you get in the door- The four critical tasks the CEO faces, alone, every day - How to provide the four crucial feedbacks CEOs need - How to build communications, public relations, and on-the-job training all CEOs must experience- The four key tests your ideas, concepts, and recommendations must pass to be truly useful to the CEO and top management- A strategic analysis of how CEOs look at employees and employee communication - The five things CEOs fear most - Why CEOs fail and how you can help them survive Seminar Instructor:James E. Lukaszewski, ABC, APR, Fellow PRSA, chairman and president, The Lukaszewski Group, Inc. is one of public relations most frequently quoted and prolific authors / communications management consultants.He is a contributing editor to the Public Relations Quarterly and the author of "strategy," a supplement to pr reporter.Fees: $565 (PRSA members deduct $100) A discount is available to organizations registering three or more persons from the same organization for the same seminar. Call 212-460-1408 for a quote.Click here for more information and to register:http://www.prsa.org/_Advance/seminars/70030.asp?ident=apr1.6


 
Inside the Mind of a CEOA Special Program For Very Senior PractitionersA Virtual Seminar sponsored by PRSAPresented by James E. Lukaszewski, ABC, APR, Fellow PRSAThursday, April 28, 20051:00 - 2:30 p.m. U.S./Canadian EST0.5 APR Maintenance Credits available*For additional information, and to register, visit www.krm.com/prsa.Today's senior executives rely on senior practitioners to marshal communications power because a powerful communications strategy is every bit as important as having a solid business strategy or winning product. Because the world of the CEO is changing, keeping a seat at the table presents growing challenges to the senior PR practitioner.  During this highly energetic presentation, Jim will discuss: six major change trends in the CEO's environment you need to know before you get to stay at the table; the four crucial tasks the CEO faces alone, everyday; four critical feedbacks CEOs need everyday; how to build public relations into the on-the-job training all CEOs must experience; how to eliminate the non-strategic; six powerful personalhabits of the strategic advisor; four crucial tests that ideas, concepts, and recommendations must pass to be truly useful to the CEO; and the difference between the concept of reputation and the CEO's need for admiration.What are the five most important traits, skills, and values a CEOlooks for from those who advise?  Do you have them?  Can you get them?In this highly insightful and interactive presentation, Jim Lukaszewski will explore both the mind and the world of the CEO, as only he can.  Where do these people come from?  How do they learn to be a CEO?  How many answer developing and problem-solving skills do these individuals have?  Why do they many times rely more heavily on outside advice rather than those who work for them every day?This program is delivered direct to your office - no travel.  How it works: The live audio is delivered direct to your office over the telephone to provide clear, reliable sound quality.  The visuals are presented over the Internet.  The program is live and interactive.  You will be able to ask questions of Jim as this is much like a talk-radio program.Use a speakerphone and invite your entire staff to attend for one low price of $250 per site for PRSA members; $295 nonmembers.  Click on www.krm.com/prsa for more specific information about the seminar and registration.If you are registering from outside the United States or U.S. Territories there will be additional telephone charges added to your registration fees.  Detailed information can be found on theregistration form under "Special Notice."Visit the PRSA Professional Development Center to learn more about the PRSA-Lukaszewski Collection of books, monographs, and articles.