Ottenere il meglio dai focus group e un ciclo di seminari per la nostra professione: i nuovi appunta

Innanzitutto un nuovo teleseminar di approfondimento per i relatori pubblici organizzato da Prsa:
Getting the Most Out of Focus GroupsOctober 6, 20053:00 p.m. ETDuration: 1 hourClick here for registration details: http://www.prsa.org/_Advance/seminars/Focus_Groups.pdfJust as someone who can write an e-mail is not necessarily a good communicator, not every conversationalist makes a good focus group facilitator. Knowing when to use focus groups and how to get the most out of them requires an artful mix of learned skills and good instincts.You'll learn practical tips and skills:- Differentiate between focus groups, study groups and other types of meetings.- Use focus groups before or after a survey for maximum effectiveness.- Select the right number of focus groups and enlist effective participation.- Decide who should facilitate the focus groups.- Develop the types of questions to ask.- Facilitate focus groups, including getting quiet participants to say more and overly vocal ones to let others get their turn.- Discover efficient ways to document what you hear in focus groups.- Write reports that get management's attention.You Will Hear From:Angela Sinickas, ABC, is president of Sinickas Communications, Inc., an international consultancy helping organizations achieve business results through focused diagnostics and practical solutions. A pioneer in the field of organizational communication measurement, Sinickas has been measuring the effectiveness of communication since 1981. Her prolific publications and speaking engagements worldwide have made her name synonymous with measurement. She is the author of the manual How to Measure Your Communication Programs and a regular columnist for the magazine Strategic Communication Management.Register Today!PRSA Member: $150Nonmember: $250

E a seguire una serie di appuntamenti interessanti per la formazione continua dei comunicatori, tutti a Miami Beach giusto prima della PRSA International Conference. Eccoli:
Account-Ability: Critical Financial Communications Skills for Today's PractitionerPart I, Friday, October 21; Part II, Saturday, October 22Hosted by the Financial Communications Professional Interest SectionThis interactive opportunity will better equip you to understand and communicate your company's financial results Learn the language of business, management decision-making strategies and influence value creation across all company functions by attending PRSA's two-part financial communications program: The Accounting Treasure Hunt® and Interplay." You may choose to attend one or both parts.For details, go to page 12 at http://www.prsa.org/confreg/finpkg.pdf. Blogging 101 for PR Pros Saturday, October 22, Full-day SeminarConfused about how to successful incorporate new communications modes into your campaigns? Become familiar with blogs, RSS feeds, wikis, podcasting and other emerging tools and technologies and learn to make them work for you.For details, go to page 13 at  http://www.prsa.org/confreg/2005preconsatfull.asp#sem1.
And don't forget:The International Conference Accreditation Track (look for the APR logo throughout the Conference brochure) begins withAccreditation Power Play Saturday, October 22, Full-day SeminarUnderstand the details of the application process, from filling in the forms, preparing your portfolio, and managing your Readiness Review to taking the Examination.For details, go to page 13 at http://www.prsa.org/confreg/2005preconsatfull.asp#sem2. 
And, for all those interested in the perspective of senior professionals and to express your opinions concerning the value of APR for the profession and your career be sure to attend the free Town Meeting on Sunday, October 22, at 10:45 a.m., entitled Accreditation: Making It Count for the Profession.There's still room for you to join in!  Registration fees for these special Pre-Conference seminars are in addition to Conference Registration fees.Register today at http://www.prsa.org/confreg/register-2005_102205.cfm.