Pensa come un lettore: nuovi teleseminari PRSA

Think Like a ReaderMarch 24, 20053:00 p.m. ETDuration: 1 hourEach day, your readers are bombarded with more than 3,000 pieces of information. That's more than a million messages a year. Today, avoiding information - throwing it away - is literally a survival strategy. So how can you write copy that gets read instead of winding up in the trash?To reach your readers, and to make sure your message is among that tiny sliver of information your readers will actually read, you have to think like a reader. In this session, you and your team will master that process.Specifically, you'll learn:- A four-step process to make your information more important, valuable and rewarding to the reader.- How to push reader interest to the top of your message - a two-minute perspective shift.- How to make your copy F-A-B.- A simple way to nudge your material closer to the audience's interest.- Special for media-relations pros: How to think like a reporter. What editors are really looking for in your release (Hint: "New and improved" doesn't cut it anymore).You Will Hear From: Ann Wylie, president, Wylie Communications, Inc. has served on all sides of the PR "desk": a PR pro in an agency, a corporate communicator for Hallmark Cards Inc., an editor of a nationally acclaimed executive magazine and a consultant with her own firm. Her popular workshops take her from Hollywood to Helsinki and from Portland to Paris, helping communicators in companies like Sprint, Reader's Digest and The Mayo Clinic. She helps organizations like FedEx and Sprint PCS launch or improve their communication vehicles and find new inspiration for their work.Register Today!PRSA Member: $150Nonmember: $250Click her for registration details: http://www.prsa.org/_Advance/seminars/032405flyer.pdf 


Staging Significant Corporate Special EventsA PRSA Web Seminar in the Master Practitioner SeriesPresented by James E. Lukaszewski, ABC, APR, Fellow PRSA,Paul Ridgeway, CEO, Ridgeway International, Inc.Thursday, March 31, 20051:00 - 2:30 p.m. U.S./Canadian EDT0.5 APR Maintenance Credits available*
For additional information, and to register, visit www.krm.com/prsa.
Big events make big statements and have big impact, but they take big thinking, big logistics, and major budgets.Learn about staging big special events ranging from Super Bowl and Pro Bowl logistics to major celebrations, like Oldsmobile's 100th and Ford Motor's Anniversaries, or the Pillsbury Doughboy's 20th Birthday.  Together, Jim Lukaszewski and Paul Ridgeway have worked on staging major public affairs-related big events including corporate parades, major public hearing and corporate demonstrations, mobilizing communities in support of corporate and local activities, and counteracting anti-corporate activism.This program will answer a number of interesting and important questions:- Where do the ideas for these big events come from?- What kinds of budgets are required to execute major events?- What big mistakes do these big ideas and concepts create?- Are there certain kinds of ideas that are more easily organized and executed than others?- Is it ever possible to do some of these projects on smaller budgets?- Where do crowd counts come from?This 90-minute program will be jammed packed with examples, interesting stories, and events you'll wish you'd attended.  For information on Paul's company, Ridgeway International, Inc., go to www.ridgewayevents.com. This program is delivered direct to your office - no travel.  How it works: The live audio is delivered direct to your office over the telephone to provide clear, reliable sound quality.  The program is live and interactive, with visuals presented over the Internet.  You will be able to ask questions of Jim as this is much like a talk-radio program.Use a speakerphone and invite your entire staff to attend for one low price of $250 per site for PRSA members; $295 nonmembers.  Click on www.KRM.com/PRSA for more specific information about the seminar and to register.