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Major progress with the XPRL Standard XPRL.org have now released our first standards for the PR industry. This first significant standard publication from our organisation covers document release (including media release), clippings briefs and coverage reporting.
The Standard comprises a number of documents which are available below:Schema    The machine readable code structureSemantic Guide   Guide to application developers on the use of the SchemaLexicon   List of terms and definitions for use in the StandardLicence    The terms under which the work of XPRL.org may be usedAs a service for XPRL.org members:Guide to PR   Layman's description of how XPRL worksGlossary   Extensive dictionary of PR-specific vocabularyWhat is PR?Another significant document is The Scope of PR, which sets out what PR involves in a way that identifies additional areas where XPRL may benefit processes. For a pdf copy click here.What is XPRL?XPRL is a computer language that applies background code 'wrapped around' the PR content. It enables electronic exchange of information accurately and efficiently throughout the PR process - from message owner to audience, inception to evaluation, to campaign reporting and control.XPRL is an XML (eXtensible Mark-up Language) application language that can be used by modern Internet browsers and application software to apply context to information, allowing easy data exchange between disparate systems. See more about XPRL and what it does for PR here.XPRL News (Forum Discission)PR Gets Serious  26 June 2003Industry reacts to budget pressures with innovation all will be revealed at 10 July ConferenceXPRL - The Next Big Thing  13 Mar 2002XPRL.org, represented by Peter Christopherson, Business Development Director at Echo Research Ltd. and David Phillips, CEO of Internet Reputation Services, are explaining what XPRL, the next big thing in PR, is all about at the PR Showcase Exhibition. Two seminars are being given at the exhibition at the ExCel Centre in London on 12th and 13th March.New Industry Organisation to Launch  12 Nov 2001Open invitation for all interested parties to attend the Inaugural Meeting of the XPRL Steering Group in LondonFull XPRL.org News Archive