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Riparte EuroBlog 2007: compilate il questionario dedicato all'impatto dei social software sulle Rela

29/11/2006

Su www.euroblog2007.org è possibile partecipare all'indagine on-line fino al 15 dicembre.

Survey probes impact of social media on PR 

Europe-wide study questions if enthusiasm for blogs and social software is delivering business/ organisational advantage 
Researchers from universities across Europe are backing EuroBlog 2007, the second major study into the impact weblogs and social software are having on public relations and communications practice. 

EuroBlog 2007 runs until Friday, December 15
Visit www.euroblog2007.org/survey to take part   
Last year EuroBlog 2006 discovered a two-speed Europe, with some practitioners enthusiastically embracing the new media but a significant minority failing to see any business or organisational advantage. The latest survey sets out discover whether the enthusiasts were right and social media is changing PR practice. The research, co-ordinated by the European Public Relations Education and Research Association (Euprera), aims to collect information from practitioners in all areas of public relations and communications to build a comprehensive picture of the impact of weblogs, podcasts, RSS, video- and picture-sharing are having on the way they work. The survey, which will show who is using weblogs and why, and give insights into future trends will be compelling reading for PR practitioners at all levels.Lead researcher Philip Young, of the University of Sunderland  said: "There is no doubt  blogs and other social software are changing communication and opinion building around the globe. But there is need for more hard evidence on how they are influencing the work of communication professionals, especially in Europe.
"We want as many practitioners as possible to complete the survey at www.euroblog2007.org/survey.  It's anonymous and only takes about ten minutes to complete and anyone taking part will have access to findings that could shape the way they and their clients do business." The survey, led by researchers in Germany and the UK,   will track the explosive growth of weblogs during the last few years and the ever increasing list of corporations and agencies using weblogs to communicate challenge traditional ways of communicating.
Euprera secretary   general Anne-Marie Cotton said: "Euroblog 2006 produced practical findings that were of great value to Public Relations practitioners. EuroBlog 2007 will take that work forward and bring valuable insights into changes that affect anyone working in communications.
"EuroBlog is an important example of academics across Europe working together with practitioners to both promote understanding and shape industry practice."
Project Coordination: Philip YoungUniversity of Sunderland, Great BritainE-Mail: philip.young@sunderland.ac.uk
NotesEuprera, the European Public Relations Education and Research Association, is a community of leading researchers from universities and institutions from more than 30 countries.  It aims to stimulate and promote knowledge and practice within academic staff, researchers and practitioners. Most professors working in public relations on an international scale are engaged in Euprera, whose conferences and publications are the main platforms for advancing the body of knowledge of the profession.
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