Scoprire cos'è il podcasting e come utilizzarlo nella propria organizzazione

La Public Relations Society of America organizza un seminario dedicato alle potenzialità strategiche del podcasting nelle attività di Relazioni Pubbliche e Marketing. Appuntamento il 23 ottobre a New York .

Strategies and tactics for effective podcast marketing, PR and promotions Executive Podcasting WorkshopOctober 23, 2006 9:00 a.m. - 5:00 p.m. PRSA Professional Development Center33 Maiden Lane, 11th FloorNew York, NY 10038 Forward-thinking marketing and public relations executives are leveraging the power of podcasting to communicate directly with their key audiences. Find out what podcasts are and how you can put them to work for your organization. This hands-on workshop, led by the producer and host of the popular "On the Record ... Online" podcast will take you through the process in six easy steps to arm you with the knowledge you need in order to integrate this effective, efficient communications channel into your marketing program.
Seminar attendees will:
- Learn the basics of podcasting- Hear real-life podcasting case studies- Participate in podcast development and planning exercises- Learn how to assemble a podcasting rig- Learn about podcasting productionYou Will Hear From:Eric Schwartzman is managing director of Schwartzman & Associates, a boutique public relations firm based in Los Angles that specializes in helping organizations integrate the Web into their marketing and public relations programs. He is also chairman and founder of iPressroom, which helps organizations extend the impact of their PR, corporate communications and marketing programs through easy-to-use software tools and services.
Register Today!PRSA Member: $465Non-Member $565
Click here for registration details.Group DiscountA discount is available to organizations registering three or more people for the same seminar. Call the Professional Development Division at 212-460-1408 for more information.