Tecniche PR di successo in tutto il mondo: l'ultimo report di Research and Markets

Public Relations: Successful PR Techniques for Use in Major Markets Around the GlobeWith expansion into the international marketplace on the rise for so many industries, Public Relations has in turn become a truly global business. This title explores the intricacies of public relations country by country and region by region. From the components of an effective public relations program in the UK to the largest media outlets in India, from the culture of PR in Japan to utilizing the Internet in Argentina, authors articulate the finer points around effective communications strategies in all major markets. For a complete index of this report click onhttp://www.researchandmarkets.com/reports/c19242Leading public relations professionals representing firms throughout Europe, Asia, the Middle East, the Americas, and beyond offer a comprehensive overview of the factors that affect public relations in their countries - the ins and outs, dos and donts, and critical points that can mean the difference between success and failure when entering foreign markets. With a wealth of informed opinions gleaned from years of professional experience, this book provides an insiders look at a critically important component of international business today.The following information is provided:- Language(s) Spoken- Major News Outlets-(Newspapers, Magazines, News Wires, TV Networks,Internet, Other)- Common public relations issues in each country- Common PR mistakes made by foreigners - Regional Differences- Strategies & Methodologies for Successful PR Campaigns- Measuring Success- Legal Constraints- PR Timetables- Press Ethics - Structure of PR Profession- Resources for Public Relations ProfessionalsFor a complete index of this report click onhttp://www.researchandmarkets.com/reports/c19242Report Pricing:Hard Copy   EUR 235ORDERING - FOUR EASY WAYS TO PLACE YOUR ORDER:Order online: To order this report please click onhttp://www.researchandmarkets.com/reports/c19242Order via email: mailto:orders@researchandmarkets.comOrder via fax-back form: Click onhttp://www.researchandmarkets.com/reports/c19242 Fax to +353 1 4100 980Order via post: Click on http://www.researchandmarkets.com/reports/c19242Mail to Research and Markets Ltd., Guinness Centre, Taylors Lane, Dublin 8,IrelandResearch and Markets Ltdamy.cole@researchandmarkets.comReport Data Summary:International Public Relations: Successful PR Techniques for Use in MajorMarkets Around the GlobeDate Published: 3/3/2005Number of Pages: 252Category: BusinessURL: www.researchandmarkets.com/reports/c19242