TELESEMINAR della PRSA sui social media

Wednesday, August 22, 2007

Learn how social media tools like blogs, podcasts and online video are being applied, the motivations and communication styles of the new influencers and effective strategies for connecting and engaging them to benefit your business.
You'll learn:
" Dynamics of influence in social media." How the new influencers are impacting established markets." How to connect and engage with this new breed of citizen journalists.
INSTRUCTOR
Paul Gillin has been reporting on the impacts of technology and media for 25 years. Before focusing full-time on social media, he was the founding editor-in-chief of TechTarget, one of the most successful new media entities to emerge on the Internet. Previously, he was executive editor of Computerworld.He now advises marketing executives and CEOs on how to turn the new social media to their advantage. His new book, "The New Influencers," is now available from Quill Driver Books (QuillDriverBooks.com).
* Please note this program date has been changed from August 28th to Wednesday, August 22nd.
Wednesday, August 22, 2007
3:00 p.m. - 4:00 p.m.
Member $150 / Non-Member $250I soci FERPI, in quanto parte della Global Alliance, hanno diritto ad accedere con quota ridotta.
APR Accreditation Maintenance Credits Approved: 1.0
HOW YOU CAN JOIN THE CALL: Only one registration per site is required. Registration deadline is 24 hours prior to the call. Your registration entitles you to one telephone connection. Invite as many people as you wish to listen to the teleseminar on your speakerphone. You must register and receive a confirmation in order to join the call. Please be advised: The registrant only will receive an e-mail confirmation that gives instructions for joining the call. If you do not receive your confirmation within 5 days, please call 800-350-0111. Register online or fax your completed form to 212-460-5460, or mail to PRSA Registration, 411 Lafayette Street, Suite 201, New York, NY10003.
Cancellations must be in writing and sent by mail or fax.  Cancellations are subject to a $10 cancellation fee; there are no refunds or credits for cancellations received less than 24 hours before the teleseminar date.
We'd like to thank PRSA's partner in Professional Development for Technology & Emerging Trends, Critical Mention.