Un nuovo appuntamento coi seminari della Prsa...

APR Study Programming: Planning Terminology and Structure
February 15, 20053:00 p.m. ETDuration: 1 hour
This session is designed to give you an overview of planning terminology and experience in organizing the function of public relations and gaining acceptance for a professional approach. Material presented in this session relates to several of the knowledge, skills and abilities areas to be tested in the Examination for Accreditation in Public Relations.
Attending this session will allow you to:

Distinguish among goals, objectives and strategies.
Determine the difference between process objectives and outcome objectives.
Describe strategies, tactics, tools and activities that lead you to your objectives.
You Will Hear From:
Steven L. Lubetkin, APR, Fellow PRSA, is managing partner of Lubetkin & Co. Communications, Public Relations and Technology Counsel, Cherry Hill, NJ. He holds the Accreditation in Public Relations (APR) designation from the Public Relations Society of America, and in 1999, in recognition of his service to the public relations profession and his track record of accomplishments, Steve became the youngest PR practitioner - up to that time - elected to the PRSA College of Fellows. At PRSA's November 2002 International Conference in San Francisco, he was elected to a three year term on PRSA's National Board of Directors.
Register Today!$50 PRSA Member and Universal Accreditation Participating Organizations$75 Nonmember
Click her for registration details: http://www.prsa.org/_Advance/seminars/021505flyer.pdf.
Registrations must be in writing.  Fax your completed form to 212-460-5460, or mail to PRSA Registration, 411 Lafayette Street, Suite 201, New York, NY 10003.