Un nuovo teleseminar della Prsa americana il 16 novembre

Leveraging Public Relations to Maximize Your Corporation's Sales è il titolo del prossimo appuntamento della Prsa con un teleseminar cui è possibile partecipare prenotandosi online.Qui tutti i dettagli:Corporate Section Professional Development Opportunity
The Corporate Section is planning a teleseminar this fall titled "Leveraging Public Relations to Maximize Your Corporation's Sales" on Wednesday, November 16, 2005 at 2:00 p.m. ET.  Aligning public relations with sales activities goes far beyond forwarding press releases to sales people. PR professionals are well-positioned to drive a company's reputation as well as high-level, deal-making activities. Are you effectively using PR to maximize sales opportunities for your organization?  This program will be led by Ephraim Cohen is founder of The Fortex Group, a business-to-business marketing and public relations firm.In this topical program, you'll discover: 
· how to create and implement programs that drive business development and sales from the   highest levels of your organization on down;· ways PR and sales can work more closely together to add credibility to sales efforts;· how to capitalize on the benefits PR gets from sales and sales gets from PR;· how to develop messages, strategies and tactics that are aligned with business development   goals;· useful ways for providing measurements to show PR's bottom line business development      impact.
For more information and to register, please visit  http://www.prsa.org/_Networking/corporate/index.asp?ident=co1.  The cost is $85 for Corporate Section members, $150 for PRSA members and $250 for nonmembers.