Un nuovo teleseminario della PRSA: Getting the Most Out of Surveys

PRSA TeleseminarGetting the Most Out of SurveysMay 11, 20063:00 p.m. ETDuration: 1 hourMany of the measurements we need to manage our communication programs require us to survey our audiences. Yet, there's nothing more frustrating than going to all the trouble of conducting a survey, only to find that the data is inconclusive because of flaws in the way the survey was developed or administered.Angela Sinickas will guide you through the pitfalls of survey design and help you gather solid data that will hold up against the most piercing scrutiny -- and she does it all without speaking statistical gobbledy-gook! A communicator who has spent half her career on the corporate/nonprofit side, and the other half in consulting, she speaks plain English and gives practical, actionable advice.This workshop covers:- Developing questions that provide actionable results and help you calculate an ROI on your communications- Determining which response scales best suit your questions- Choosing random samples- Deciding how to administer a survey (including phone and electronic surveys)- Achieving high response ratesYou Will Hear From:Angela Sinickas, ABC, is president of Sinickas Communications, Inc., an international consultancy helping organizations achieve business results through focused diagnostics and practical solutions. A pioneer in the field of organizational communication measurement, Sinickas has been measuring the effectiveness of communication since 1981. Her prolific publications and speaking engagements worldwide have made her name synonymous with measurement. She is the author of the manual How to Measure Your Communication Programs and a regular columnist for the magazine Strategic Communication Management.Register Today!PRSA Member: $150Nonmember: $250Click here for registration details:http://www.prsa.org/_Advance/seminars/GettingtheMostOutofSurveys.pdf
Only one registration per site is required. Registration deadline is 24 hours prior to the call. Your registration entitles you to one telephone connection. Invite as many people as you wish to listen to the teleseminar on your speakerphone.Registrations must be in writing.  Fax your completed form to 212-460-5460, or mail to PRSA Registration, 411 Lafayette Street, Suite 201, New York, NY 10003