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Altre tre conferenze PRSA all'inizio di febbraio

Turning an Advertising-Based Marketing Program into a Public Relations-Driven ProgramFebruary 3, 20053:00 p.m. ETDuration: 1 hourPublic relations and its ability to cross many marketing disciplines is the ideal promotional tool for corporate, nonprofit and government-based organizations. Through its ability to tell the entire story, influence critical niche audiences and gain enhanced credibility through message management and greater accountability, public relations can drive communications efforts and be more effective than traditional advertising.By attending this teleseminar, you will:- Understand how public relations can supersede advertising in a budget-constrained environment.- Learn how to sell a public relations-based program to any constituency.- Understand how to measure public relations against traditional advertising.Marketers have historically favored advertising as a means of developing or enhancing a brand. Find out how public relations can drive communications efforts and be more effective than traditional advertising in developing, building and reenergizing a brand.You Will Hear From:Claudia Vecchio, state tourism director, Ohio Division of Travel and Tourism, has more than 20 years in the public relations arena, working both on the agency and client sides. As state tourism director, Vecchio oversees the results driven marketing program as well as a large constituent relations effort for the State of Ohio. Claudia has served on the Executive Committee of the Public Relations Society of America's Travel and Tourism Section.Register Today!PRSA Member: $150   Non-Member: $250Click her for registration details: http://www.prsa.org/_Advance/seminars/020305flyer.pdfThere's Still Time To Register...Strategic Communications PlanningFebruary 7, 20059:00 a.m. - 5:00 p.m.Hilton San FranciscoSan Francisco, CA"This seminar was fabulous.  I left with the knowledge, tools and motivation to craft a solid plan for my organization.  The instructor spoke on a level that would be helpful to professionals at any point in their careers."  - Erin M. Gardiner, manager of public relations, First HealthSeminar Overview: The "ready-aim-fire" approach to public relations is the answer for practitioners who too often find themselves in a reactive mode, unable to plan, unable to set priorities, and to say no to unwarranted demands on their professional time. There are time-tested, strategic communication planning techniques that can and should be adapted to fit all of the situations you face in your professional life. You can easily learn how to use planning processes to help you create positive relationships with key audiences. You will leave this seminar with dozens of ideas and practical solutions to becoming more proactive and efficient in your position.Seminar Outline:Introduction/setting the stage- Challenging public relations paradigms - The CEO's expectations - Public relations and the organizational cultureApplying strategic thinking skills- Asking the right questions - Converting a "yes" person into a strategist - Turning on the left side of the brainMission driven (or value driven?) planning- Mission/values/vision...Where does it all fit? - Looking at the alternatives - Case studies examplesStrategic communications planning- Alternative models to consider - Seven characteristics of a good, workable planSetting realistic relationship goals- Identifying success and failure audiences - Setting measurable relationship objectives - Dealing with baseline research and needs assessments - The action agenda - Evaluating the results - Assigning resourcesSeminar Instructor:Peter Hollister, APR, Fellow PRSA, CPRC, is principal and counsel of Hollister, Trubow & Associates, a firm he co-founded in 1986. He has held PR position in the military, the corporate sector, not-for-profits and consulting.  His areas of specialization are strategic planning, organizational and board development, communications research and communications effectiveness studies (audits). Fees: $565 (PRSA members deduct $100) A discount is available to organizations registering three or more persons from the same organization for the same seminar. Call 212-460-1408 for a quote. Click here for more information and to register:http://www.prsa.org/_Advance/seminars/70011.asp?ident=apr3Putting Your Skills to Work: What Kind of Public Relations Is Right for You?Sponsored by the PRSA New Professionals Affinity GroupFebruary 8, 20053:00 p.m. ETDuration: 1 hourAgency? Corporate? Nonprofit? With so many different paths to choose from in the world of public relations, which one is the best for you? Listen to our panel of professionals to get an idea of what is involved in the various types of public relations. Learn which environment is best suited to use your strengths, and where your talents fit into the mix.You Will Hear From:Moderator: Peter Bell, president, Peter Bell & Associated, LLC (executive recruiting firm)Gary McCormick, APR, public relations director, Do-It-Yourself (DIY) Network, (former program manager, SYColeman Corporation, public affairs) Jeffrey Ory, APR, senior communication strategist, Deveney Communications Cheryl Procter-Rogers, APR, Fellow PRSA, corporate affairs director, Home Box Office (HBO) and PRSA president-elect.Register Today!$25 PRSA New Professional Affinity Group member$40 PRSA member $55 NonmemberClick her for registration details: http://www.prsa.org/_Advance/seminars/020805flyer.pdf