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Community relations e corporate philantropy, comunicazione interna, corporate branding: gli ultimi r

29/06/2004
Ecco in dettaglio il contenuto dei tre report e il modo per acquistarli:

Strategic communication relations and corporate philanthropyThis groundbreaking publication (presented with Points of LightFoundation) serves to develop and promote effective community investment, measuring and benmarking the impact of activity both to the corporation and the community it serves.Through analytical research and the evaluation of over 25 leading Fortune500 corporations, this publication identifies new trends in community relations and philanthropy, provides best-in-class strategies, and canhelp any company understand how strategic community investment can provide a tremendous return on investment and impact the bottom line. For more details on this report please click on: http://www.researchandmarkets.com/reports/c2453Order online: To order this report please click on http://www.researchandmarkets.com/reports/c2453Order via email: mailto:orders@researchandmarkets.comOrder via fax-back form: Click on http://www.researchandmarkets.com/reports/c2453 Fax to +353 1 4100 980Order via post: Click on http://www.researchandmarkets.com/reports/c2453Mail to Research and Markets Ltd., Guinness Centre, Taylors Lane, Dublin8, Ireland
Strategic Employee CommunicationsInternal communications has never been more important in the corporateworld.How information travels to and from employees on all levels of yourcompany has far-reaching impact on productivity, branding, and profitability. The report explores these issues and more, including:Stimulating employee performanceCultivating business literacyEmail, intranets, extranets, and the WebCEO image and reputationBuilding corporate cultureIncentives, perks, and compensation
Report Index:

Analysis of key issues facing employee communicators, including business literacy, ombudsmen and ethics officers, and maintaining morale, productivity, and loyalty.
Insight into employee communications tactics of some the most renowned Fortune 500 CEOs.
In-depth investigation of the greatest employee cultures in the corporate world.
Research on surefire perks, incentives, compensation packages, and other performance-enhancers.
Research on effective employee communications technology strategy and tactics.
Transcripts of two dynamic conference calls, hosted by leading experts on employee communications from the media, private consultancies, and corporations.
Order online: To order this report please click onhttp://www.researchandmarkets.com/reports/c2463Order via email: mailto:orders@researchandmarkets.comOrder via fax-back form: Click onhttp://www.researchandmarkets.com/reports/c2463 Fax to +353 1 4100 980Order via post: Click on http://www.researchandmarkets.com/reports/c2463Mail to Research and Markets Ltd., Guinness Centre, Taylors Lane, Dublin8, Ireland

Corporate Branding ReportThis in-depth publication demonstrates the opportunity for corporatecommunicators to have a seat at the table to impact brand leadership.Effective communicators use an integrated approach including marketing,advertising, technology, the internet, media relations, communityrelations, sponsorships and events, and employees as "brand champions" to fully develop their corporate brand.This report provides a variety of examples to show how best-in-classcorporations are aligning their corporate strategy and goals, internal andexternal communications and operations behind their brand to increasecustomer loyalty and drive revenue.For more details on this report click onhttp://www.researchandmarkets.com/reports/c2455
Report Index:

Executive Summary
Chapter 1: Brand Management & Communications
Chapter 2: Building Effective Brands
Chapter 3: Internal Branding
Chapter 4: Long-Term Brand Building/ Leveraging the Brand
Chapter 5: Globalization of Brands
Chapter 6: Communication the Brand Utilizing the Internet
Chapter 7: Brand Metrics
Chapter 8: Brand Asset Management
Chapter 9: Branding and Ethics
Chapter 10: Profiles
Order online: To order this report please click onhttp://www.researchandmarkets.com/reports/c2455Order via email: mailto:orders@researchandmarkets.comOrder via fax-back form: Click onhttp://www.researchandmarkets.com/reports/c2455 Fax to +353 1 4100 980Order via post: Click on http://www.researchandmarkets.com/reports/c2455Mail to Research and Markets Ltd., Guinness Centre, Taylors Lane, Dublin8, Ireland

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