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Edelman, agli spot ci pensa il cliente


La Edelman, primo gruppo mondiale di rp indipendente da conglomerate pubblicitario, si fa spot televisivi in Europa tramite il canale del cliente Cnbc.

EDELMAN CUTS DEAL FOR TV SPOTS IN EUROPE Edelman has struck a unique deal with client CNBC in Europe that will see the largest independent PR firm advertising its services on the continent.David Brain, president of Edelman in London, told O'Dwyer's the firm handles public affairs work for the business news network in Brussels and does PR in London, Frankfurt and Paris."As the relationship developed, we asked about putting something on the air," he said. "We do all the normal things one would associate with marketing the firm and this seemed like another avenue."Brain said he believes the spots, which should begin airing within a month, are the first for PR