PRN LINKS RELEASES TO BLOGS Corporate-issued news releases and the "citizen media" of the blogosphere have moved a little closer together.PR Newswire has entered into a deal with blog search giant Technorati to add a link on all PRN-issued releases to track pickup in social media.PRN said it is Technorati's first deal with a commercial news distributor.The green button now at the bottom of releases on PRN's public site (its site for journalists does not include the link) will "help establish a strong link" between announcements via press releases and reactions from bloggers, PRN said. The button links to a Technorati search page with a list of blogs and excerpts linking to the release.David Sifry, Technorati's founder and CEO, said the "kernel" of any robust conversation on the web is often a press releasePr Newswire ha stretto un accordo con il motore di ricerca Technorati per monitorare su quali blog vengono discussi i comunicati stampa pubblicati sul sito prnewswire.com.
