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International symposium in Tehran

23/05/2007

"Planning and Measuring the Effectiveness of Public Relations Programs". Questo è il titolo del 'Fourth Scientific Festival' e del 'Third International Symposium' organizzati dal Public Relations Research Institute in collaborazione con l'International Public Relations Association (IPRA), l' European Public Relations Research and Education (EUPRERA), e la Middle East Public Relations Association (MEPRA), e che si svolgeranno a Tehran nelle giornate del 7 e 8 agosto p.v.

Public Relations Research Institute in collaboration with International Public Relations Association (IPRA), European Public Relations Research and Education (EUPRERA), Middle East Public Relations Association (MEPRA) and other internal bodies is going to hold The Fourth Scientific Festival and The Third International Symposium entitled " Planning and Measuring the Effectiveness of Public Relations Programs" for 7-8 August 2007 in Tehran, Islamic Republic of Iran.
The objective behind holding the Symposium will be: 1. Emphasizing planning and the measurement and evaluation of effectiveness of Public Relations activities. 2. Bring up the latest viewpoints, methods and techniques for communicative planning and measuring the effectiveness of public programs at global level. 3. Acquaintance with the most modern methods for measuring effectiveness of public relations activities. The objectives of the Festival are as follows:1. Assistance to produce PR knowledge including the qualitative and quantitative improvement of articles, researches, writing and theses. 2. Encouraging public relations students and the students of courses such as communication and journalism to conduct research and write in the field of public relations. 3. Supporting PR researchers, university instructors and gifted students to conduct research and scientific writings. 4. Supporting international researches, writing, theses in the field of public relations. 5. Documenting the selected PR theses, researches and writings in the country. 6. Preparing the ground to prioritize research in the activities of PR offices. 7. Identifying talents in the field of public relations. Amir Rastegar Director of International Affairs Public Relations Research Institute 

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