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La nuova generazione dei Media si evolve e le RP si adeguano


Due teleseminari dedicati alla misurazione dei "social media" e al ruolo dei media tradizionali per le RP in rapporto all'evoluzione dei nuovi mezzi di informazione.

PRSA Teleseminar Rulers for the New WorldHow to measure blogs, wikis and whatever they come up with nextJuly 18, 20063:00 p.m. ETDuration: 1 hour With the increasing importance of blogs, wikis and other social media, there's a whole new dimension that needs to be measured. Many of the old rules still apply, but the old tools don't work. This workshop will outline the basic forms that new media measurement take, and will provide details about the tools and techniques you need to put a measurement program in place. By attending this teleseminar, you will be able to:- Define the various types of social media measurement- Describe the tools needed to measure your reputation in social media           - Interpret and understand the results and improve your communications program Instructor:Katie Delahaye Paine, founder of KDPaine & Partners LLC, and publisher of The Measurement Standard and The One-Minute Benchmarking Bulletin, presents this one-hour interactive teleseminar. For the past 18 years, Katie has been providing marketing and communications professionals with tools, data and information to help them make better business decisions. She and her firm have read and analyzed millions of news articles, blog postings and internal communications, and have conducted hundreds of thousands of interviews in the relentless pursuit of quantitative and qualitative measures of their clients' marketing success. Register Today!PRSA Member: $150Nonmember: $250  Click here for registration details:  Only one registration per site is required. Registration deadline is 24 hours prior to the call. Your registration entitles you to one telephone connection. Invite as many people as you wish to listen to the teleseminar on your speakerphone.

Ragan's TeleseminarsLawrence Ragan Communications, Inc., proudly presents breakthrough training for employee communicators ...What's in store for the future of PR? Learn how to navigate new trends in mediaTuesday, July 25, 2006 " 3-4:30 p.m. (ET)About the Teleseminar:As social media evolves, so must the role of traditional media and PR. The future, says veteran journalist Tom Foremski, is about journalists and PR professionals working even more effectively as partners who help companies and communities tell their stories. And, he reminds us, the most compelling stories are truthful ones. This important 90-minute teleseminar will explore the future of media and PR and show how you can improve your skills to address this new age. You also will learn:· How social media affects traditional media models and the role of PR · How you can effectively evolve in your role to stay relevant in the age of CGM · What journalists need and want from PR pros · Why transparency and honesty are more important than ever · How to use the trend toward social media to your benefit · What emerging standards exist for the new "social media press release" Register or learn more at www.ragan.com/ects-072506About your Speaker:Tom Foremski is a well-known and respected journalist, the editor and publisher of Silicon Valley Watcher, and a research fellow and advisory board member of the Society for New Communications Research. Foremski joined the Financial Times as a full-time reporter and columnist in 1999 when it was launching its push into the U.S. market. In June 2004, Foremski left to start Silicon Valley Watcher. He still contributes a "View from the Valley" column for the Financial Times, and writes for CNET and other online publications.How to Register:Fees: Regularly $329, your registration fee is only $279* for the teleseminar, for as many people as you can fit around a speakerphone. Payment must be received upon registration. Your fee includes toll-free call access (one dial-in per registration), as well as Web-based handouts and live Q&A. Please note: If you are calling from outside North America you will need to call a different phone number and will incur long-distance charges.To register: Call 800.493.4867 or visit www.ragan.com/ects-072506. *Mention your Preferred Customer Code 606NCF for special $279 pricing!Questions about your teleseminar?Contact your account representative at 800.493.4867 or email publicrelations@ragan.com.