Non solo crisis media relations... Gli ultimi teleseminari PRSA

Crisis Media Relations Strategies: Two Powerful Professional PerspectivesJuly 28, 20051:00 p.m. ETDuration: 90-minute Web-based teleseminarWith James E. Lukaszewski, ABC, APR, Fellow PRSA, and Larry Kamer, senior vice president and U.S. director, Issues and Crisis Management, Manning Selvage & LeeGet some great advice from two public relations powerhouses. Both are included on PR Week's list of 22 "crunch-time counselors who should be on the speed dial in a crisis." Jim Lukaszewski's name also appeared in Corporate Legal Times as one of "28 Experts to Call When All Hell Breaks Loose." They will join forces to challenge assumptions, do some counter-intuitive thinking, and help participants look at media relations from different strategic perspectives.Check all your preconceived notions, ideas, and rules about media relations at the door. It's time to have a substantive strategic discussion with two experts about what you currently do, why you currently do it, how you currently think, and, just maybe, some new and interesting approaches that might serve your clients in useful, powerful, and productive ways. Be prepared to bend your brain for 90 minutes.Fee:PRSA Member: $250Nonmember: $295Click here for registration details: https://www.krm.com/prsa/10209.html


Two Opportunities from PRSA to Hear Jim Lukaszewski, ABC, APR, Fellow PRSAProven techniques and perspectives that will help you better perform your jobUse your Salute to Summer Coupon for a discount to attend your choice from these 90-minute Jim Lukaszewski teleseminars:How to Develop the Mind of a Strategist: How to be StrategicTuesday, August 16, 20053:00 p.m. ETWhy don't they listen to you?  What does it take to get noticed?  How do you get the boss to call you before calling everyone else?  What does it take to be strategic?  Strategy and being strategic are among the most mysterious concepts in management, especially from a staff point of view.  The goal of this program is to help you decode this mystery and focus on the powerful, motivational, and personal value of becoming and being a strategic player.
During this 90-minute intensive and energetic teleseminar, Jim will help you look inside yourself to see what you have to accomplish to become an effective strategist and, perhaps, how much of a strategist you may already be.  You will learn the seven attributes of a strategist, and the behaviors and attitudes that attract management attention and get you invited earlier into the decision-making process
For additional information, and to register, visit http://www.prsa.org/_Advance/seminars/0081605.pdf 
The Art of Giving Advice: Becoming a Trusted AdvisorThursday, August 25, 20051:00 p.m. ET A Web-based Teleseminar Presented by James E. Lukaszewski, ABC, APR, Fellow PRSA, and Helio Fred Garcia, President, Logos Consulting Group  
What makes clients listen?  Is it knowing the politics?  Does a client listen to men more than to women?  What does it take to be appreciated, even acknowledged, for the contribution communications makes to solving problems or capitalizing on opportunities?  What are the more advanced or powerful techniques consultants use?  Can we plan and execute specific tactics and techniques to better know where we are with clients and help the clients better know where they are with us? 
No matter how many days, weeks, months, years, or decades you've been consulting, this program will provide interesting insights and helpful tips, techniques, and tactics to enhance your ability to give advice and to help others. For additional information, and to register, visit http://www.krm.com/prsa.