FREE Teleseminar PRSA Technology Section and Microsoft® Office Live MeetingWednesday, October 6, 200412 noon EDTPR AND EMERGING COMMUNICATION CHANNELS EVOLUTION OF PR: EMERGING COMMUNICATION CHANNELS IN THE 21ST CENTURYHow will Web logs, commonly known as blogs, affect the PR professional? This emerging channel of communication that targets interested audiences and communities has the potential to fundamentally change how information is shared about our clients and their products and services.Blogs invite a new participatory journalism that we must be aware of learn how to monitor and manage.Join two people with different perspectives at the crest of this new phenomenon in communication.Steve Rubel is a PR strategist with more than 10 years of public relations, marketing, journalism and communications experience. He currently serves as Vice President, Client Services at CooperKatz & Company, a mid-size PR firm in midtown New York City. Rubel evangelizes the application of Weblogs and RSS in traditional public relations campaigns. He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.Pamela Parker is a journalist and managing editor of several units of the ClickZ Network News (formerly Internet Advertising Report) Features (formerly ChannelSeven.com, WirelessAdWatch and TurboAds) and Experts (the former ClickZ.com). She joined the company through the 1999 acquisition of @NY, a pioneering Web site and e-mail newsletter covering the burgeoning Silicon Alley scene. She has served as speaker and moderator at a wide variety of events, including the Jupiter/ClickZ AdForum, ClickZ E-Mail Strategies, Ad:Tech and the IAB Professional Development Series. She a lso performs online marketing duties for start-up family cashmere business, Tinker Knitwear. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism. Visit her blog at http://www.the-river.net.TO REGISTER VISIT: www.placeware.com/go/prsa2631 There is no fee for this event.Come i "diari" online influenzano le relazioni pubbliche? Un nuovo, interessante teleseminario PRSA (6 ottobre).
