Need An Expert? Find An Expert! in The Source Book of Multicultural ExpertsThe Source Book of Multicultural Experts is a desktop reference guide to experts on many different cultural and lifestyle markets such as Hispanic, Asian American, African American, women, and gay/lesbian. The Source Book supplies over 11,000 journalists with diverse resources for Hispanic Heritage Month (Sep 15-Oct 15), Black History Month (Feb), Womens History Month (March), Asian Pacific American Heritage Month (May), as well as for year-round coverage of a diverse America. Also, over 2,500 marketing executives benefit from our Source Book, as it helps them find resources to reach ethnic consumers, find leads to new clients, and forge businessalliances.What is inside The Source Book?Use The Source Book to find contact information for experts in a wide range of industries, business leaders who are minorities and women, and reliable sources of information on multicultural marketing and a diverse America. Many of the listings also have a short description of the company and the services it provides. Also included are expert-written articles whichinclude statistical highlights on multicultural and lifestyle markets in the U.S.Companies are also grouped by market served. Featured markets include: African American, Asian American, Hispanic, Gay and Lesbian, Multicultural, and Women. Published in a convenient desktop handbook size, The Source Book of Multicultural Experts is an invaluable reference. Over 200 companies are listed with contact information and a description of services.Whats Inside?Marketing executives will find ad agencies, research firms and other experts in multicultural marketing to help them reach these growing populations. Human resource and purchasing executives will find contacts for vendors and suppliers that are minority- or women-owned businesses.How to Use the Source Book:Cross reference listings guide readers to find a company by business type (i.e. large corporations, media, professional organizations, seminars) or industry area of expertise (cosmetics, entertainment, telecommunications, etc.). Articles provide an overview of the African American, Asian American, Filipino, Hispanic, Multicultural and Gay and Lesbian markets, among others.For a complete index of this report click onhttp://www.researchandmarkets.com/reports/c33570Riportiamo da Research and Markets.
