Un nuovo appuntamento con un teleseminar americano: pensa come un lettore e verrai letto!

In teleconferenza il 16 marzo.

PRSA Teleseminar Think Like a Reader and Get ReadMarch 16, 20063:00 p.m. ETDuration: 1 hour
Each day, your readers are bombarded with more than 5,000 pieces of information. That's more than a million messages a year. In this environment, avoiding information by throwing it away is literally a survival strategy.So how can you write copy that gets read instead of winding up in the trash?
To reach your readers, you must do your best to ensure that your communications are among the tiny sliver of information that they actually read. To do this, you need to think like a reader. In this session, you and your team will be given the tools necessary to master the process.
Specifically, you'll learn:
- The four-step process that makes your information appear more important, valuable and rewarding to the reader.
- A two-minute "perspective shift" that pushes reader interest to the top of your message.
- How to demonstrate reader benefits in your material by making your copy F-A-B.
- Simple ways to nudge your material closer to the audience's interest.
- How to think like a reporter.
- What editors are really looking for in your release (hint: "New and improved" doesn't cut it anymore).
You Will Hear From: Ann Wylie, president, Wylie Communications, Inc. has served on all sides of the PR "desk": a PR pro in an agency, a corporate communicator for Hallmark Cards Inc., an editor of a nationally acclaimed executive magazine and a consultant with her own firm. Her workshops take her from Hollywood to Helsinki and from Portland to Paris, helping communicators in companies like Reader's Digest and The Mayo Clinic. She helps organizations like FedEx and Sprint PCS launch or improve their communication vehicles and find new inspiration for their work.
Register Today!PRSA Member: $150Nonmember: $250 
Click here for registration details: http://www.prsa.org/_Advance/seminars/Think_Like_a_Reader.pdf