Unire misure di comunicazione agli obiettivi business e sviluppare la mente di uno stratega: due nuo

Linking Communication Measurements to Business GoalsJanuary 13, 20053:00 p.m. ETDuration: 1 hourThis teleseminar will help you to get beyond communicating just for awareness or anunderstanding of broad organizational messages: you'll learn to communicate more specificallyand concretely to deliver business results by measurably influencing your audiences' behaviors.You'll receive practical, actionable advice.This workshop covers how to:- Select which organizational goals are most likely to be affected by communication strategies.- Determine which stakeholder groups are most important in helping to achieve a particular goal.- Identify the ideal behaviors necessary for each stakeholder group to reach the goal.- Discover through informal research which knowledge and attitude messages are contributing to the current (incorrect) behaviors and which messages would better motivate the ideal behaviors.- Choose the best channels for the ideal knowledge and attitude messages.- Set measurable objectives for designated messages and channels.- Design survey questions that will connect your communications with achievement of ideal behaviors and organizational goals in terms of a return on investment.You Will Hear From: Angela Sinickas, ABC, is president of Sinickas Communications, Inc., an international consultancy helping organizations achieve business results through focused diagnostics and practical solutions. A pioneer in the field of organizational communication measurement, Sinickas has been measuring the effectiveness of communication since 1981. Her prolific publications and speaking engagements worldwide have made her name synonymous with measurement. She is the author of the manual How to Measure Your Communication Programs and a regular columnist for the magazine Strategic Communication Management.Register Today!PRSA Member: $150   Non-Member: $250Click her for registration details: http://www.prsa.org/_Advance/seminars/011305flyer.pdf
Getting to the Table: Developing the Mind of a Strategist; Becoming a Trusted AdvisorA PRSA Web seminar in the Master Practitioner SeriesPresented by James E. Lukaszewski, ABC, APR, Fellow PRSAThursday, January 27, 20051:00 p.m. - 2:30 p.m. ET0.5 APR Maintenance Credits available* -- Application for credit is included in seminar packetWhat are the two most important questions the CEO expects you to answer when you walk through the door? Do you know what the most powerful influences of executive decision making are? What are the most important things the boss needs from you, constantly? What does it take to be a trusted advisor?  Develop a management-oriented mindset, behaviors, and attitudes that attract management's attention and get you invited in earlier to the decision-making process . . . before all the decisions have been made by the high-priced lawyers and outside consultants. These are just some of the questions that will be addressed: - How do you engage a boss who doesn't communicate? Who are these people we call CEOs?- How do you get to the table?- How can you have true influence over the boss?- What does it mean to think differently?- What can you do to keep from getting shot down by the lawyers and management consultants?- What is strategy? What isn't strategic?During this 90-minute intensive and energetic Web-based presentation, you'll look inside yourself how to become an effective strategist and, perhaps, how much of a strategist you may be already. Jim will answer questions from the audience by phone and e-mail as a part of the presentation. This program is delivered direct to your office - no travel.How it works: The live audio is delivered direct to your office over the telephone to provide clear, reliable sound quality. The program is live and interactive, with visuals are presented over the Internet. You will be able to ask questions of Jim as this is much like a talk radio program.  Use a speakerphone and invite your entire staff to attend for one low price of $250 per site for PRSA members; $275 nonmembers. Click on http://www.krm.com/prsa/ for more specific information about the seminar and to register.