I microcontenuti nel web: quanto danneggiano se non sono curati?
Ne parla la PRSA in una conferenza telefonica il 20 gennaio
How to Write Microcontent That Gets the Word Out on the Web January 20, 20053:00 p.m. ETDuration: 1 hour
"For a company with 10,000 employees, the cost of a poorly written headline on an intranet home page is almost $5,000." - Jacob Nielsen, Nielsen Norman Group
Have you ever received a search result that read as gobbledygook? Do you have any bookmarks that say "Untitled Page?" Have you ever tried to figure out which link to click in an index that lists "Issue 1, Issue 2, Issue 3?"
If so, you've been a victim of badly written microcontent - or the headlines, decks, subheads and other "small" pieces of Web copy that actually do most of the communicating online. In this module, you'll learn how to write microcontent to communicate to - rather than discombobulate - your readers.
Specifically, you'll learn how to:- Make sure your Web visitors get the gist of the story, even if they don't read the text. - Write links and buttons that get clicked. - Pass a test to ensure that your Web copy is broken into small enough chunks. - Apply six elements of good microcontent (most online writers haven't mastered these skills, so these techniques will put you ahead of your peers). - Run a skim test to make sure your online copy is sufficiently scannable.
You Will Hear From: Ann Wylie, president, Wylie Communications, Inc. has served on all sides of the PR "desk": a PR pro in an agency, a corporate communicator for Hallmark Cards Inc., an editor of a nationally acclaimed executive magazine and a consultant with her own firm. Her popular workshops take her from Hollywood to Helsinki and from Portland to Paris, helping communicators in companies like Sprint, Reader's Digest and The Mayo Clinic. She helps organizations like FedEx and Sprint PCS launch or improve their communication vehicles and find new inspiration for their work.
Register Today!PRSA Member: $150 Non-Member: $250
Click her for registration details: http://www.prsa.org/_Advance/seminars/012005flyer.pdf