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Il 18 gennaio alle 9 di sera (ora italiana) un'ora di teleconferenza con Rosanna Fiske, presidente d

11/01/2005

Ecco il programma:

If We All Speak English, Why Should We Communicate Differently?The Realities of Diversity and Public RelationsJanuary 18, 20053:00 p.m. ETDuration: 1 hour We hear statistics citing that the United States is the fourth largest Spanish-speaking country in the world and that the Asian American market is the fastest-growing segment of the ethnic markets, but the reality is that we're all Americans who speak English. Or is it? Diversity isn't just about headcounts; it's a management function that must fold into the fabric of every organization if it means to succeed in a post-census-2000 America. As a communicator, you must understand the differences between affirmative action and diversity, and the changes that new function entails for communications strategies. Public relations, charged with understanding an organization's publics, should be the leader in promoting this concept, its consequences, and its opportunities. In this fast-paced 60-minute teleseminar, the instructors will discuss:- The specific shift in thinking through which most organizations must go.- The tools needed to have a successful diversity initiative within your organization.- The preparation public relations executives must receive to communicate properly with these publics. You Will Hear From:2004 National Diversity Committee Chair, Rosanna M. Fiske, APR, principal & partner, Communique Group/Rise Strategies and Vice Chair, Bill Imada, chairman and CEO, IW Group, Inc. Register Today!PRSA Member: $150   Non-Member: $250 Click her for registration details: http://www.prsa.org/_Advance/seminars/011805flyer.pdf

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