Lancet lancia una campagna sulla mortalità infantile

Un esempio intelligente di tematizzazione: The Lancet è la più autorevole espressione mondiale dell'informazione medica. Ecco come lanciano un nuovo tema:Eight million children are either stillborn or die each year within the first month of life. This figure never makes news. The issue of child survival is a moral as well as a health barometer of our times. The aim of the present Lancet series (Neonatal Survival) is to erase the excuse of ignorance for public and political inaction once and for all.This series is the product of a partnership between scientists,  health workers, and journal editors. Together we can make a difference to the lives of those who have no voice.We believe that this is the most important public health campaign we have taken part in for a generation. It is for thisreason that we are making this special issue available at no cost to all 1.1 million registered users of thelancet.com.Simply click through this link:  http://www.activemag.co.uk/lancet.htm  to a digital edition of this entire 56 page special issue.Please also feel free to forward this email to your colleagues.Yours sincerely,Richard Horton