PRSA Teleseminar

What Pros Need to Know

Social Media and the PR ProfessionalTuesday, May 8, 2007  3:00 p.m. ET
Discover what is changing in the realm of social media. Learn about the impact citizen journalism can have on your public relations planning.Hear what you can do to make your strategies work in today's changed media environment and how you can assume ownership of these new strategies.
Get tips on:
-How new media is defining your company and your brand-The role of word-of-mouth marketing and how to make it work for you- Mining the online conversation- Emerging techniques and tactics, and melding them with traditional PR service offerings
You'll Hear From:Moderator:Peter Himler is an award winning public relations industry veteran and president of the Publicity Club of New York (PCNY).He is also the founder/principal of Flatiron Communications LLC, a PR/media consulting firm in New York and the author of the popular PR blog, The Flack.Panelists:Steve Rubel, senior vice president, Me2Revolution, Edelman, is a senior marketing strategist with 15 years experience. Steve is charged with helping Edelman identify, test, incubate and champion new forms of communications that get people talking across new platforms and channels. He also explores these technologies on his well-read Micro Persuasion blog and in a weekly column for AdAge Digital. He has been named to several prestigious lists, including Media Magazine's Media 100, the AlwaysOn/Technorati Open Media 100 and the CNET News.com Blog 100. 
Rob Key is founder and CEO of Converseon, a leading social media communications agency that helps clients "join the conversation" to manage reputation and meet business goals. Converseon's clients include Palm, Dow Chemical, Paypal, and Hilton Hotels, among others. Prior to Converseon, Rob was head of the Innovations Group at a PR division of Young & Rubicam and a member of the WPP.com board.   Register Today!
PRSA Member: $150Nonmember: $250
Click here for registration details:https://www.prsa.org/PDseminars/DisplayEvent.cfm?semID=180Only one registration per site is required. Registration deadline is 24 hours prior to the call. Your registration entitles you to one telephone connection. Invite as many people as you wish to listen to the teleseminar on your speakerphone.  Please review cancellation policy before registering.