New Golden Ruler Award Recognises Excellence In Measurement That Proves Value of Public RelationsGainesville, FL [June 28, 2004] - The Golden Ruler of Measurement Award for proving the value that public relations adds to organisations was announced today by the Institute for Public Relations Research and Education."This first of its kind award will recognise public relations programmes or campaigns anywhere in the world that have clear, measurable objectives and innovative methods of research and evaluation," said Jack Felton, CEO of the not-for-profit Institute.Created by the Institute's Commission on Measurement and Evaluation, the award, unlike any other in the industry, focuses solely on measurement and research that demonstrate how public relations activities are linked to achieved objectives. The award is sponsored in part by Lawrence Ragan Communications, Inc.The new Golden Ruler Award is based on criteria that reflect the "four pillars" of public relations measurement academic, corporate, agency and research companies. The award will be judged by representatives from each of these four areas. Criteria for judging will include contribution to the public relations profession's body of knowledge; innovation in research design and reliability of results; demonstrated impact on business outcomes; linking public relations outputs to outcomes; cost effectiveness and rigorous research design.Deadline for entry forms is August 30, 2004, with completed submission due by September 30. Winners will be announced at the Institute's Annual Distinguished Lecture and Awards Dinner in New York in November 2004.For additional information on requirements for this award and detailed instructions on how to prepare a submission, see the Institute's website www.instituteforpr.com/goldenruler.phtml or call the Institute at +1 352 392-0280. The Institute for Public Relations Research and Education was founded in 1956 and is dedicated to improving the professional practice of public relations through research, education, measurement and evaluation. The Institute includes the Commission on Public Relations Measurement and Evaluation, widely regarded as the pre-eminent source of best practices and advocacy for research and evaluation. The Institute's work is funded entirely through contributions, and all publications and research studies are provided free on its website, www.instituteforpr.com. For more information: Sandra Macleod, +44 (0) 1483 413600, SandraM@echoResearch.comFrank Ovaitt, +1 703 568-5611, iprceo@jou.ufl.eduMichelle Hinson, +1 352 392-0280, mhinson@jou.ufl.eduLa deadline per le iscrizioni è il 30 agosto. Segue il comunicato:
