Reputation Management: il nuovo teleseminario PRSA

Emerging Trends in Reputation Management: Case StudyThursday, August 12, 20043:00 p.m. EasternDuration: 1 hourReputation drivers are found everywhere and at anytime. With the explosion of both traditional and new outlets - including local and global newspapers, magazines, chat rooms, blogs, wire services and trade publications - opportunities and threats driving reputation are everywhere. At the same time, the pace of change is accelerating: today's emerging trend is tomorrow's overblown fad. Factors affecting reputation demand rapid discovery and action. Organizations must manage their valuable reputation.Learn how:

You can become more strategically important to the organization by positively influencing reputation.
To monitor complex messages over multiple brands and timeframes.
To discover both emerging opportunities and threats that come from anywhere and at any time in time to affect their outcome and proactively manage your company's reputation.
One answer is text mining, a revolutionary hybrid model combining the precision of search with the serendipity of discovery to detect the complex signals of emerging trends over billions of pieces of information. Together with visualization tools, this new form of analysis provides a unique window for public relations professionals to view the world.Mark this date on your calendar for a lively discussion with creators and users of this innovative new technology that can help you uncover changing business issues and social trends that will drive your reputation now and into the future.You Will Hear From:Alan Scott, vice president, Marketing, Factiva, brings over 17 years of executive-level marketing and sales experience in the technology and venture capital industries.  He has held senior marketing positions with analyst firms Giga Information Group and Gartner.  Mr. Scott also held senior-level marketing positions at Spencer Trask & Co., a New York-based venture capital concern, and Prescients, a Connecticut-based full-service marketing consultancy.Register Today!PRSA Member: $150   Non-Member: $250Click here for registration details: http://www.prsa.org/_Advance/seminars/081204flyer.pdf