Reputazione, un asset strategico: un convegno a maggio in Slovenia

Reputation Strategic Asset of the Future20 21 May 2005, Grand Hotel Metropol, Portoro~, SloveniaFor an organisation to survive, grow and invest in the social environment, it needs the support of its employees, customers, investors and the local community since they control the most important resources for its operations.Having a solid reputation among them is of crucial importance as it enables the building and maintaining of the company's competitive advantage. This can be established by focused, ongoing and consistent communication, which promotes stakeholders' understanding and enables the development of positive relationships.This spring, with the International Conference on Communication Practice Portoro~ 2005, brings an opportunity to devote some time to Reputation: Strategic Asset of the Future and, in the company of renowned world experts in this area, find (new) ways of leading our organisation up the right path to the top:
·         with dr. Christian König of the Swiss agency Farner PR will start us on the journey of reputation management and get us acquainted with the basics &
·         with John Dalton, LSPR Worldwide Director from Great Britain, we will take a look at reputation from the business point of view &
·         with Terry Hannington, ITSMA Europe Managing Director from Sweden and the author of the book How to Measure and Manage Corporate Reputation, we will try to clarify the relationship between brands and reputation as well as how they differ &
·         with Philip Reeker, Deputy Ambassador at the US Embassy in Budapest and former Deputy Media Relations Officer at the US State Department in Washington, Julian Mears of the British company Britvic and Stefan Vadocz, Managing Partner in the agency Neopublic Porter Novelli, Slovakia, we will take a look at case studies on the reputation management and how reputation is measured in different organisations in practice &
·         Mitja Blagajac from the SPEM Communication Group, Slovenia, will chair the panel of experts in the field of communication, reputation management and senior management training, discussing differences and similarities of reputation management in the political and corporate environments&
·         with Paul Holmes, former PR Week Editor and President of the Holmes Group, we will take a look at trends in the area of reputation management &
·         Dr. May-May Maijer from Vrije University from Amsterdam will show us the links between media coverage and corporate reputation. &
·         with the representatives of Slovene PR agencies association (ZOJS) we will examine specific cases of reputation management at the traditional Saturday Case Study Fair.For more details about the conference please visit www.portoroz-conference.com or e-mail us at konferenca.portoroz@spem.si The official language of the Conference will be English.The organisers reserve the right to minor changes to the Conference programme.Registration deadline: 16 May 2005.