Segnaliamo due seminari proposti dalla PRSA

Il primo è un webinar gratuito proposto per discutere delle questioni più calde per il futuro delle Relazioni Pubbliche: percezione delle RP da parte del top management, trends, tecnologie e altro. Il secondo è un teleseminario a pagamento e tratterà l'ottimizzazione dei comunicati stampa per i motori di ricerca.

The State of the PR Profession 
A free webinar from PRSA and Bacons Information Inc.
As we evolve from tacticians to strategists, are we considered to be reputation managers, or leaders of an integrated communications mix?  Do we have a seat at the table yet? These questions and more will be discussed by our panel of experts during thisfree webinar, on Thursday, February 1st at 3:00 ET. 
This one-hour webinar reflects on the past year and which trends will be the driving forces in the future.  The panel will address challenges, issues, common perceptions and misperceptions among our own PR professionals and explain what we can do to create a more productive and effective environment.  Topics include:
"         Beliefs on how top management views the contributions of public relations.
"         Greatest issues and trends facing the PR profession.
"         How organizations can tap into the power of new technologies and increase competitive advantages.
"         How PR professionals spend their work time, and how their budget is allocated across various services.
This discussion will highlight findings from The State of the PR Profession Opinion Survey recently conducted by PRSA and Bacons Information Inc.
Register today!  Attendance is limited to the first 200.   Click here to register.


PRSA Teleseminar
Creating an impact through search engine optimization (SEO) and social mediaThe Future of the Press ReleaseJanuary 30, 20073:00 p.m. ET
Think the press release is dead? Think again. Savvy PR pros are taking press releases way beyond just communicating the company line. They're using search engine optimized press releases to drive sales directly, measure results and win a seat in the boardroom. In addition, social media evangelists are developing a new press release format for the Web that combines text, captioned photos, audio and video on-demand, and pre-approved quotes to accommodate the needs of busy journalists filing on deadline and citizen journalists who may never actually call you for comment.PRSA Member $150Non-Member $250
Click here for registration details:http://cms.prsa.org/PDseminars/DisplayEvent.cfm?semID=133