Sondaggi che servono, presentazioni di successo e altro: i teleseminari della PRSA

Getting the Most Out of SurveysApril 14, 20053:00 p.m. ETDuration: 1 hourMany of the measurements we need to manage our communication programs require us to survey our audiences. Yet there's nothing more frustrating than going to all the trouble of conducting a survey only to find out that the data is inconclusive because of flaws in the way we developed or administered the survey.Let this session guide you through the pitfalls of survey design and help you gather solid data that will hold up against the most piercing scrutiny. And all without speaking statistical gobbledygook!This workshop covers:- Developing questions that provide actionable results and help you calculate an ROI on your communications.- Determining which response scales best suit your questions.- Choosing random samples.- Deciding how to administer a survey (including phone and electronic surveys).- Achieving high response rates.You Will Hear From: Angela Sinickas, ABC, is president of Sinickas Communications, Inc., an international consultancy helping organizations achieve business results through focused diagnostics and practical solutions. A pioneer in the field of organizational communication measurement, Sinickas has been measuring the effectiveness of communication since 1981. Her prolific publications and speaking engagements worldwide have made her name synonymous with measurement. She is the author of the manual How to Measure Your Communication Programs and a regular columnist for the magazine Strategic Communication Management.Register Today!PRSA Member: $150Nonmember: $250Click here for registration details: http://www.prsa.org/_Advance/seminars/041405flyer.pdf Registrations must be in writing.  Fax your completed form to 212-460-5460, or mail to PRSA Registration, 411 Lafayette Street, Suite 201, New York, NY 10003


How to Hit It Out of the Ballpark When Presenting to Senior ManagementApril 21, 20053:00 p.m. ETDuration: 1 hour
A survey of top executives who earned $250,000+ found that they believed their communication skills were the number one reason they made it to the top. Presenting to senior management demands far more than knowing your material and developing snazzy slide presentations. This program will teach you how to project presence, authority and command attention so that senior managers take notice of your career potential.Learn to:- Turn probing confrontational questions into opportunities.- Communicate complicated concepts in meaningful bite-sized nuggets.- Make your visuals work for you, not against you.- Sound more polished, powerful and articulate.- Identify the "human" factor in order to connect with executives.You Will Hear From: Karen Friedman is an award-winning television news reporter whose training techniques have won praise from some of the most respected names in the business world. As president of Karen Friedman Enterprises, Inc., she has prepared scores of spokespeople for national television and print interviews. From product launches to recalls, initial public offerings, political campaigns and headline news stories, Karen and her team help people in all industries communicate more effectively during media interviews, business presentations, speeches and public appearances.Register Today!PRSA Member: $150Nonmember: $250Click here for registration details: http://www.prsa.org/_Advance/seminars/042105flyer.pdf Registrations must be in writing.  Fax your completed form to 212-460-5460, or mail to PRSA Registration, 411 Lafayette Street, Suite 201, New York, NY 10003


Inside the Mind of a CEOA Special Program For Very Senior PractitionersA Virtual Seminar sponsored by PRSAPresented by James E. Lukaszewski, ABC, APR, Fellow PRSAThursday, April 28, 20051:00 - 2:30 p.m. U.S./Canadian EST0.5 APR Maintenance Credits available*For additional information, and to register, visit www.krm.com/prsa. Today's senior executives rely on senior practitioners to marshal communications power because a powerful communications strategy is every bit as important as having a solid business strategy or winning product.  Because the world of the CEO is changing, keeping a seat at the table presents growing challenges to the senior PR practitioner.  During this highly energetic presentation, Jim will discuss: six major change trends in the CEO's environment you need to know before you get to stay at the table; the four crucial tasks the CEO faces alone, everyday; four critical feedbacks CEOs need everyday; how to build public relations into the on-the-job training all CEOs must experience; how to eliminate the non-strategic; six powerful personal habits of the strategic advisor; four crucial tests that ideas, concepts, and recommendations must pass to be truly useful to the CEO; and the difference between the concept of reputation and the CEO's need for admiration.What are the five most important traits, skills, and values a CEO looks for from those who advise?  Do you have them?  Can you get them?In this highly insightful and interactive presentation, Jim Lukaszewski will explore both the mind and the world of the CEO, as only he can.  Where do these people come from?  How do they learn to be a CEO?  How many answer developing and problem-solving skills do these individuals have?  Why do they many times rely more heavily on outside advice rather than those who work for them every day?This program is delivered direct to your office - no travel.  How it works: The live audio is delivered direct to your office over the telephone to provide clear, reliable sound quality.  The visuals are presented over the Internet.  The program is live and interactive.  You will be able to ask questions of Jim as this is much like a talk-radio program.Use a speakerphone and invite your entire staff to attend for one low price of $250 per site for PRSA members; $295 nonmembers.  Click on www.krm.com/prsa for more specific information about the seminar and registration.If you are registering from outside the United States or U.S. Territories there will be additional telephone charges added to your registration fees.  Detailed information can be found on the registration form under "Special Notice."Visit the PRSA Professional Development Center to learn more about the PRSA-Lukaszewski Collection of books, monographs, and articles.*Get credit toward maintaining your APR . . .  it's easy.This program provides 0.5 Maintenance Credit towards the minimum of 10 credits required to maintain your APR.  Maintenance application forms are available online at www.prsa.org/_Advance/apr/pdf/maintenance.pdf.  If you've attended previous Web seminars with Mr. Lukaszewski and his guests, you may be able to obtain APR Maintenance Credits for those as well.  Please contact Kathy Mulvihill at PRSA, (212) 460-1436 or kathy.mulvihill@prsa.org.