Tre nuovi appuntamenti con i teleseminari della Prsa americana

Getting the Most Out of Focus GroupsThursday, September 30, 20043:00 p.m. EasternDuration: 1 hourNot everyone who can write an e-mail is a good communicator, and not every conversationalist makes a good focus group facilitator. Knowing when to use focus groups and how to get the most out of them requires an artful mix of learned skills and good instincts. This seminar will help with the skills part. In this session, you will learn practical tips and techniques to make focus group research as valuable and productive as possible.
Specific areas covered will include:- The differences between focus groups, study groups and other types of meetings.- How to use focus groups before or after a survey for maximum effectiveness.- Selecting the right number of focus groups and enlisting participation.- Developing the types of questions to ask, and recognizing, during a session, when to probe further and when to abandon a nonproductive tangent.- Deciding who should facilitate the focus groups.- Facilitating focus groups, including getting quiet participants to say more and overly vocal ones give others a turn.- Efficient ways to document what you hear in focus groups.- Writing reports that get management's attention.You Will Hear From: Angela Sinickas, ABC, is president of Sinickas Communications, Inc., an international consultancy helping organizations achieve business results through focused diagnostics and practical solutions. A pioneer in the field of organizational communication measurement, Sinickas has been measuring the effectiveness of communication since 1981. Her prolific publications and speaking engagements worldwide have made her name synonymous with measurement. She is the author of the manual How to Measure Your Communication Programs and a regular columnist for the magazine Strategic Communication Management.Register Today!PRSA Member: $150   Non-Member: $250Click here for registration details: http://www.prsa.org/_Advance/seminars/093004flyer.pdf------------------------------------
Managing Public Relations with Diverse PublicsThursday, October 7, 2004Time: 3:00 p.m. EasternDuration: 1 hourThe third in a series of this year's one-hour interactive teleseminars designed to help you study for the Examination for Accreditation for Public Relations, is presented by Jim Haynes, APR, Fellow PRSA and Doug Newsom, APR, Fellow PRSA.This session is designed to give you an overview of the following knowledge, skills and ability areas:- For Readiness Review: Management skills, Client/employer/organizational focus, Use of multiple delivery mechanisms and communication skills/writing and editing- For the computer-based Examination: Management skills and issues, Crisis communication management and media relations.You will hear from: Jim Haynes, APR, Fellow PRSA, co-author of Public Relations Writing: Form and Style, serves on the Universal Accreditation Board, has taught public relations at four universities and has conducted scores of seminars and workshops. Douglas Newsom, APR, Fellow PRSA, professor, director of journalism graduate programs, and undergraduate international journalism at Texas Christian University, is the senior co-author of This Is PR and Public Re lations Writing. She serves on PRSA's Educational Task Force and is a member of the Commission on Public Relations Education.
Register Today!$35 PRSA Member or Universal Accreditation Partner Organization Member$55 NonmemberClick here for registration details: http://www.prsa.org/_Advance/seminars/100704flyer.pdf
-----------------------------------------Talking BusinessTuesday, October 12, 2004Time: 3:00 p.m. EasternDuration: 90 minutesPublic speaking and verbal communication skills are the most powerful ingredients of leadership. Learn Jim Lukaszewki's unique approach to perfecting spokesperson, storytelling and leadership skills. He will describe the six secrets his approach explores: audiences, benefits, body language, introductions, language, and preparation. Participants will receive a special, personal assessment instrument to help gage their current level of expertise; this brief self-analysis will help participants absorb and utilize the lessons Jim will share. This program will answer these important questions:- What are the ingredients of every successful presentation?- What are the most important elements of preparation for making effective presentations?- What behaviors, techniques, and/or approaches assure failure?- What really turns an audience on?  How do I become a true verbal visionary?- Do I have to be uncomfortable every time I have to speak in front of a group or in a key situation?- What makes a speaker or presentation powerful?- Of all the secrets and lessons, what are the five most important ones I need to remember to do this well?You Will Hear From: James Lukaszewski, ABC, APR, Fellow PRSA, is one of the major-league consultants in public relations today. He has more than 25 years experience in dealing with the most troubling, tough, touchy, sensitive issues facing corporate, nonprofit, government, and international clients.  He is a recognized, much-quoted, and visible expert strategist in the field. He is a contributing editor to Public Relations Quarterly, member of InfoCom's Media Relations Insider editorial advisory board, writes frequently for PR News, is a contributor to PRSA's The Strategist, and the author of three books on crisis communications management co-published by the PRSA. He is an adjunct associate professor of communications at New York University.Register Today!$190 PRSA Member$290 NonmemberClick here for registration details: http://www.prsa.org/_Advance/seminars/101204flyer.pdf