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L'ultimo podcast sul womm, il marketing del passaparola


L'ultimo podcast di New Communications Conversation è sul womm, il word-of-mouth-marketing: è un'intervista con Matt Galloway. Da scaricare e ascoltare.

Ecco maggiori informazioni, in inglese:The latest New Communications Conversations podcast is now posted at NewCommBlogzine.com. This time I spoke with technologist, blogger and word-of-mouth-marketing enthusiast (WOMM), Matt Galloway.We chatted about how companies can use blogs to glean market research intelligence, the power of WOMM, WOMMA and its newly proposed code of ethics, monitoring services such as Umbria and Intelliseek and more.We also feature great new music from unsigned artists Mark Heimonen, who provided the theme music "Triumph," available for download here; and George Fletcher's Bourbon Renewal, who offers a reggae version of "Johnny B. Goode," available for download here. So, sit back, relax and take a listen or if you must, multi-task while you check out our podcast. You can grab our feed here.
Matt Galloway will speak on a panel focusing on these and other topics at New Communications Forum, March 1-3 in Palo Alto, CA.  He'll join more than 30 other leading bloggers, PR, marketing, advertising and new media experts and journalists as we explore, discuss and discover the latest trends and share challenges and success stories in the world of new communications.If you haven't registered to attend this event yet, register online today. Space is very limited (there are currently fewer than 100 seats left). And, the Early Bird Savings deadline with coupon code NCF06EB expires on 12/31/05 .)  Hope to see you there!