Un webinar gratuito sull'uso dei sistemi di misurazione per determinare le strategie di RP a livello

Il 18 ottobre alle 16.00 (ora di New York).

How Global Media Analysis Can Drive Global PR StrategyThursday, October 19, 2006Free Delahaye Bacon's webinar4:00 pm estOur public relations landscape is rapidly changing due to advancements in technology, shifting geopolitical systems, media upheaval and the increasing velocity of global business.In this webinar you will learn how to assess the current PR landscape and discover how CEOs and PR professionals can use measurement to prepare for these changes.  Today, instantaneous communication interdependent national economies and growing geographic reach have forced companies to develop and implement comprehensive measurement systems that will drive a global PR strategy.  Attendees will learn:

How to assess the global PR landscape
How to develop and implement a comprehensive measurement system that is linked to a global business strategy
How companies can refocus and reposition the PR function to prepare for global changes and risk 
About the SpeakerNorm Clements is Senior Vice President at Delahaye.  He joined the firm in 2001 to oversee their international operations that included media analysis projects for Delahaye's largest international clients.  He brings more than 30 years of global experience in journalism, public relations and research.Click here to register.