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Al CIPR di Londra, un convegno dal titolo 'Diversity means Business"


L'appuntamento è per mercoledì 18 ottobre.

Diversity Means BusinessCIPR Public Relations Centre, St James's Square - London18 October 2006, 14.00 - 19.00Why attend?PR professionals need specific skills and knowledge to perform in multi-cultural societies. The messages we send out have to be accurately shaped by considering the diverse range of publics organisations deal with in the UK and internationally. Businesses can, in fact, be damaged if communication with diverse audiences is incorrectly managed. This half-day conference will give you the opportunity to explore the business case for diversity and understand why the subject is important for your business. A major CIPR report on the same topic will be launched during the conference (a free copy will be made available to all delegates).Who should attend?
PR practitioners:

With more than two years' experience,
Working in-house/consultancy,
Wishing to increase their knowledge about diversity,
Wanting to expand business by including diversity grown markets,
Looking to know how to communicate effectively with diverse audiences and
Other interested individuals
What's the format and content?
The CIPR Diversity Conference is a half-day conference that will help you improve your knowledge of the business case for diversity in public relations and communications. Taking place at the CIPR HQ in St James's Square, London the first dedicated PR Centre of its kind in Europe the Diversity means business conference will comprise speakers analyzing the issue from different perspectives. Using presentations, case studies and practical discussions, the afternoon will provide you with advice and ideas that you can take back to the office and implement immediately.Conference Program2 2.30pm Registration
2.30 3pm - Welcome & Opening remarks about The Business of Diversity how PR performance can be improved by embracing diversity reportChris Genasi FCIPR, Past President and Chair of the diversity programme
The presentation will cover:

Background to conference
The importance of diversity to the PR profession
The issues that need addressing
The potential benefits to the PR profession and society
Launch of the CIPR report The Business of Diversity how PR performance can be improved by embracing diversity
3 3.30pm - Is the UK PR industry diverse?Zena Martin MCIPR, Managing Director, Acknowledge Communications Ltd.
The presentation will cover:

Analysis of the UK social diversity scene
Comparison of diversity initiatives in the UK and abroad
How to draft an inclusive' communication plan
3.30 3.50pm - Tea & Networking
3.50 4.20pm - Multi-Cultural Communications - the challenges and opportunitiesRakhee Vithlani, Head of Multi-Cultural Communications, Weber Shandwick
The presentation will cover:

Understanding different ethnic groups in the UK today
Analysis of external communications challenges in reaching and understanding ethnic minorities through PR
A brief overview of ethnic media
4.20 4.50pm - The role of PR in communicating with and for disabled peopleKate Nash, Chief Executive of the Royal Association for Disability and Rehabilitation (RADAR)
The presentation will cover:

How the term disability should be communicated
Presenting the disabilities market in the UK, and related business opportunities
How to engage with disabled people
Key tips and examples of good/bad communication practice
4.50 5.20pm - The benefits of a diverse workforceHelene Martin Gee, Hays INclusion Network
The presentation will cover:

The business benefits of a diverse workforce
Tips on how to diversify a PR department
Recent Equal Opportunities legislation
5.20 5.30pm - Closing remarksCIPR Past President Chris Genasi FCIPR
5.30 7pm - Networking ReceptionComplete details available from this link.Contact details:Chartered Institute of Public Relations (CIPR)CIPR Public Relations Centre32 St James's SquareLondon SW1Y 4JRTel +44 (0) 20 7766 3333Fax +44 (0) 20 7766 3355http://www.cipr.co.uk/