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Crisis management: utilizzare il monitoraggio dei media in tempo reale

26/09/2007

Una bella opportunità per i soci Ferpi che possono partecipare gratuitamente al Webinar della PRSA ed ascoltare le opinioni dei maggiori esperti.

Qui di seguito le informazioni e il link per registrarsi
ATTENZIONE: è alle 3pm, ora locale, quindi in Italia sono le 21
 PRSA FREE WEBINAR sponsored by Critical MentionHow to survive and thrive when your reputation is challenged publicly Utilizing Real-time Media Monitoring for Crisis CommunicationTuesday, October 2nd3:00 pm ETYour organization's reputation is one of its most valuable assets, if not the most valuable. When that reputation comes under threat, protecting it becomes the highest priority. This is particularly true in today's 24-hour news cycle where news is disseminated, whether true or not, in real-time on blogs and social media sites, where it is usually reported live, often bypassing the layers of editorial vetting imposed on other forms of media, making it even more critical to monitor, since it is such a pervasive and persuasive medium. To emerge with its reputation intact, an organization must react in real-time and get in front of the story before it spins out of control.   Responding quickly, efficiently and effectively are the primary objectives of an effective crisis communications strategy.  But regaining public confidence requires assessment of the damage, which involves real-time monitoring of TV, radio, and consumer generated media sites to correct inaccuracies and follow the spread of the story until it is removed from the news. A five-minute product demo follows panel discussion and Q&A.You Will Hear From:Moderator - Peter Duda is an executive vice president in the New York office of Weber Shandwick and head of the Corporate Issues Group.  He has counseled clients in a wide variety of industries on communications strategies relating to such complex and sensitive issues as high-profile litigation, crisis management, labor relations, corporate reorganizations, M&A transactions, hostile takeovers, product liability, corporate positioning and corporate reputation management.Panelists - Cabell Smith is manager of Radio and Television Services, Office of News and Communications, at Duke University and has more than 25 years' experience in academic and corporate communications, and as a broadcast writer and producer. He came to Duke in 1994 and served as director of communications at the Fuqua School of Business before joining the university's news office in 1998.
Lanette Jarvis joined the Ruth's Chris Steak House team in 1980, holdingvarious positions, while working side-by-side with founder Ruth Fertel.  She was chosen to be its first director of public relations in 2005. Lanette is a current member of the BPW Orlando Chapter and a board member of the Women's Resource Center.
Michael J. Miller is a senior science writer with the National Cancer Institute (NCI), National Institutes of Health (NIH), in Bethesda, MD.  In addition, he heads up the NCI Office of Communications multimedia archive and production facility as well as overseeing the technical and developmental aspects of the NCI press office's two Web sites: NewsCenter and BenchMarks.Register Today!PRSA Members & Non-Members: Free
 

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