Due report di Research and Markets su sponsorship e misurazione

Maximising the Value of Sponsorship is an exposition of best practice in sports sponsorship drawn from across both sides of the Atlantic.This report will benefit you by: - DESCRIBING the global sports sponsorship market, including new research that takes a five-year view on how the market will develop. - EVALUATING the relationship dynamics in successful sports sponsorship programmes. - EXAMINING the use of measurement and evaluation tools and techniques that can be applied to sports sponsorship projects. - EXPLAINING the key techniques in activating a sponsorship programme. - ASSESSING the future issues in sponsorship including forthcoming European Union DirectivesThe report incorporates interviews with leading industry figures, detailed case studies and new research in an examination of sponsorship best practice. The report analyses the key factors in individual chapters that combine to provide a comprehensive guide to maximising the value of sponsorship.For a complete index of this report click onhttp://www.researchandmarkets.com/reports/c11625Measurement is no longer a requirement in corporate communications, it's anecessity.Our Measurement Balanced Scorecard report investigates how top communications leaders measure the impact of communications by encouraging feedback, utilizing technology, and building brand power.Key themes include:Planning, executing, and evaluating initiativesTechnology tools and tactics for measurementMeasuring Media and investor relationsMeasuring employee communicationsMeasuring Sponsorship opportunitiesGauging brand powerMeasuring CEO effectivenessFor a complete copy of this report click onhttp://www.researchandmarkets.com/reports/c11710