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Misurare il marketing USA


L'ultimo report di Research and Markets:

Come e dove saranno spesi, da parte delle imprese americane, i 1 074 mila miliardi di budget per il marketing del 2005? Servizi finanziari, media e informazione, manufacturing, commercio al dettaglio, prestazioni tecnico-professionali, altri servizi ?Tutto sull'ultimo report di Research and Markets:Marketing 2005: Sizing US MarketingI enclose details of our latest US advertising and marketing report. Our projections of how and where the $1.074 trillion budgeted by US business for marketing in 2005 will be spent. In the first ever sizing of the U.S. marketing market, it was found that if marketing were a vertical industry, it would represent about 9% of the gross domestic product of the United States, and it would rank as the fifth largest industry, behind manufacturing, government, real estate, andprofessional services."Our research shows that marketing spending by all companies this year will be somewhat larger than the contribution to the gross domestic product of the entire finance and insurance industry. Thats a big business."To determine the size of U.S. marketing spending, data was collected from 300 senior business executives about their marketing budgets, attitudes, and spending. Then this data was correlated with overall business spending information collected by the 2001 U.S. Census and with gross domestic product data provided by the U.S. Bureau of Economic Analysis.Marketing spend 2005 was then broken down into nine categories of marketing activity. It further analyzed its data to detail marketing spending in six vertical industries: financial services; information and media; manufacturing; other services; professional, scientific and technical services; and retail trade.For a complete index of this report click onhttp://www.researchandmarkets.com/reports/c18701Report Index:Executive SummaryAnalyzing US Marketing Spending2005 Marketing Spending By CategoryAnalyzing Marketing Spending By IndustryManufacturers Spend The Most On MarketingRetailers Lead In Measurable Marketing DollarsEvent Spending Rivals Advertising At Financial FirmsInformation And Media Companies Spend To InfluenceProfessional Services Firms Rely On Direct MarketingOther Services Companies Also Emphasize DirectWhat This Data MeansMethodologyReport overview:Everyone knows that businesses spend a lot of money to market their products. But how much money will they spend, and where and how will they spend it? Based upon proprietary survey data collected from senior US business executives and data from the US government, this report presents our analysis of the marketing spending of US companies overall and that of six of the largest US industries. In the report, it is projected that marketing spending will total $1.074 trillion in 2005. Just three activities -- advertising, direct marketing, and events -- will total more than $640 billion of that more than $1 trillion. It was also found that the manufacturing industry will spend the most on marketing this year, with a budget of $120 billion and will lead spending in seven out of nine marketing categories.This 20-page report containing 16 figures and tables analyzes the results of our April 2005 survey of 300 senior business executives regarding marketing budgets, attitudes, and spending. Included in this report are 2005 projections for marketing spending overall, projections of marketingspending by type of activity, and analysis of marketing spending in six vertical industries: financial services, information and media, manufacturing, other services, professional services, and retail. It also includes detailed breakdowns and rankings of the dollars spent by those vertical industries in nine different categories of marketing activity such as advertising, events, Web site development, and collateral development.Report Pricing:Hard Copy   EUR 530Electronic   EUR 530ORDERING - FOUR EASY WAYS TO PLACE YOUR ORDER:Order online: To order this report please click onhttp://www.researchandmarkets.com/reports/c18701Order via email: mailto:orders@researchandmarkets.comOrder via fax-back form: Click onhttp://www.researchandmarkets.com/reports/c18701 Fax to +353 1 4100 980Order via post: Click on http://www.researchandmarkets.com/reports/c18701Mail to Research and Markets Ltd., Guinness Centre, Taylors Lane, Dublin 8,IrelandThank you for your consideration.Kind Regards,Amy ColeSenior ManagerResearch and Markets Ltdamy.cole@researchandmarkets.comReport Data Summary:Marketing 2005: Sizing US MarketingDate Published: 6/1/2005Number of Pages: 20Category: Advertising and MarketingURL: www.researchandmarkets.com/reports/c18701