Ferpi > News > Misurazione e valutazione nelle Rp: un'occasione importante per i comunicatori offerta da PRism

Misurazione e valutazione nelle Rp: un'occasione importante per i comunicatori offerta da PRism


PRism, giornale online dedicato ai temi della comunicazione, pubblica questo CALL FOR PAPERS. In lingua inglese tutti i dettagli

CALL FOR PAPERS PRism Special edition on Public Relations Measurement and EvaluationThe exchange of knowledge between academics and practitioners is vital for the continuing progress of public relations theory and practice. In this special edition of PRism focused on the measurement and evaluation of public relations activity, contributions are welcomed from academics, practitioners and industry advisers.There are opportunities for a range of contributions to meet in this e-journal and exchange views on theory and best practice, offer case studies and to report on effectiveness of methodology. It is also an opportunity to create a genuine exchange of knowledge with a lasting benefit to the academy and practice, as the articles are made available on free-access basis.PRism (ISSN 1448-4404) is a free-access, online, fully-refereed online academic public relations and communication journal. (http://praxis.massey.ac.nz/prism_on-line_journ.html). It was established in 2002 to meet the need for readily available, quality controlled PR research materials, and published its first issue in 2003. PRism is hosted by Massey University and supported by an international editorial board comprising 50 of the world's leading PR and communication academics. 
TOPIC PARAMETERSPublic relations measurement and evaluation has long been top of the PR issues list. It is a perennial topic for practitioners and academics with dedicated conferences, trade and academic publications, and books.Many have argued that (a) all the methodology is already available and (b) it is time to focus on effectiveness in use. Jim Grunig and Larissa Grunig, speaking at the BledCom 2005 conference, both commented that public relations deals with ill-structured problems and should be using a range of mostly qualitative measurement tools. But what is your view?This special edition will be shaped by its contributors but the themes could include:-         New qualitative methodology for planning and evaluation-         Sector specific studies of evaluation practices-         The role of "scorecards" and their validity-         Regional and cultural trends in measurement and evaluation-         Educating practitioners and employers in measurement and evaluation (case studies; evaluation of programmes)-         Evaluation methods for online public relations campaigns-         Measurement of relationships; and of reputation-         The interface between public relations evaluation and integrated measurement of "strategic marketing communications"-         The language of measurement and evaluationCONTRIBUTIONSContributions will be welcomed from academics and practitioners for peer-reviewed (up to 5000 word plus references), best practice and commentary sections (up to 2500 words). Books reviews are also welcomed: please see the reviewer guidelines.Please send abstracts of 250 words length by December 31, 2005 to guest editor Dr Tom Watson (tomwatson@csu.edu.au). Please indicate "Call for Papers PRism 2006" in the subject line.Articles, best practice papers and commentaries are due by March 31st, 2006; also to Tom Watson. Publication is planned for mid 2006.PRism does not pay for contributions but all authors will receive valuable feedback via expert referee reports.Manuscript guidelinesArticles for the peer reviewed section should be academically rigorous (e.g. methodologically and theoretically sound, and thoroughly researched and referenced) but written in a style that is accessible to anyone interested in communication. When submitting your final article (as a Word document, rtf or pdf file attached to an email), please include a 100 word biography.You must follow PRism's (APA-based) style in preparing your manuscript and references for peer review. Best practice papers and commentaries must be in plain English, with appropriate referencing. See the website for the submission guidelines -http://praxis.massey.ac.nz/sub_guide.htmlAll articles submitted to PRism must be original, unpublished work, and should not be under simultaneous consideration by any other publishing outlet. If a full article is accepted for publication following successful progress through the refereeing process, the author agrees that it will then be published and archived on the PRism website. If an article published on PRism is later published elsewhere, the latter publication must acknowledge prior publishing on PRism.GUEST EDITORDr Tom WatsonAssociate Professor in CommunicationHead, School of CommunicationCharles Sturt UniversityBathurst NSW 2795AustraliaEmail: tomwatson@csu.edu.au