Tutte le news di giugno 2005 di Euprera

La e-letter dell'associazione, in inglese

Dear EUPRERA Member: A brief summer up date for you:... Strategy continued...conference announcements.... member news...research...new books...Focus on EUPRERA's Strategy:The first step in developing EUPRERA's new strategy is for you to participate! It is important that members (i.e. YOU!) contribute to the online strategy discussion and / or send an email with your input to strategy@euprera.org . If you are heading to Slovenia for the Bled Symposium you will have opportunities for face 2 face' discussions and to share your ideas.Alternatively, you can email me (JJahansoozi@uclan.ac.uk) and I'm happy to post your input on the EUPRERA website. The final consolidation of the new strategy is planned for the General Assembly in Lisbon in November so the clock is ticking!
Focus on Conferences 
World Public Relations Festival starts soon!If you are coming to Trieste for the 2nd World Public Relations Festival then please keep updated by visiting the website (www.wprf.org) and do not forget, as soon as you arrive on Tuesday 28, to register in the Stazione Marittima so you avoid the inevitable queues on Wednesday morning!  For more info please call 00 39 3482296500.If unfortunately- you are not coming&.do make the effort to follow the sessions on line and order festival proceedings published by the Journal of Communication Management by compiling the form downloadable from the wprf website.
BledCom 2005: Public Relations Metrics: Evaluation and MeasurementAs for the past 11 years, the first weekend in July is booked for the traditional International Public Relations Research Symposium in Bled, Slovenia. The theme of BledCom 2005, which is taking place from 1 until 3 July 2005, is Public Relations Metrics: Evaluation and Measurement. The symposium will concentrate on conceptual and practical problems of public relations evaluation and research. In two days program participants will have the opportunity to hear presentations from more than 30 speakers from all over the world, debating and presenting their views on BledCom 2005 topic. BledCom 2005 is being organised by Danny Moss (Manchester Business School, UK), Dejan Verčič (University of Ljubljana and Pristop d.o.o., Slovenia) and Jon White (University of Birmingham, UK) in cooperation with EUPRERA.In order to participate at the symposium, you can register at www.bledcom.com/registration. The regular registration fee is 550 euros, for EUPRERA members 350 euros and for students 150 euros. For more information, please visit www.bledcom.com.****************************************************************************EUPRERA CONGRESS LISBON, PORTUGAL:  10-13th November 2005We hope you are planning on joining us in Lisbon for the EUPRERA Congress: New Challenges for Public Relations on the 10th-13th November 2005. Preparations are going extremely well with abstracts submitted from New Zealand, South Africa, Europe (including France, Spain, Portugal, Germany, and England), as well as India.We anticipate an engaging and stimulating conference based on the themes Public Relations, Corporate Values, Social Responsibility and Social Commitment.For details regarding the themed sessions, keynote speakers and plenary sessions please check the EUPRERA website regularly http://euprera.eprn.org/forum/forum_posts.asp?TID=60&PN=1José Viegas Soares 
Recent past conference info
The 4th PR International Conference "Introducing Market Economy Instruments and Institutions - the Role of Public Relations in Transition Economies" took place on the 16-19th June 2005 in Poznan Poland.  The conference was organised by the Department of Economic Journalism and Public Relations at the Poznan University of Economics and Prelite PR Agency, in cooperation with Friedrich Naumann Foundation. The Conference celebrated the 15th anniversary of the PR education at the University of Economics (Poland) and the 10th anniversary of the Agency.The conference was attended by distinguished academics and practitioners including guests such as Prof. Larissa Grunig and Prof. James Grunig, Prof. Barbara Baerns, Prof. Guenter Bentele, Prof. Michael Kunczik  and Dr. Eckart Stratenschulte.The primary aim of the Conference was to bring together knowledge on how market economy instruments such as taxes, interest rates and exchange rates, shares, bonds and market economy institutions such as the stock exchange, commercial and investment banks and pension funds, have been introduced and reintroduced by use of public relations techniques, to facilitate reform.The program of the Conference was divided into four sessions: 'The Role of Public Relations in Changing Images and Attitudes - the Theoretical Background, Practical Efforts and Results', 'Reintroducing Market Economy Institutions and Instruments', 'International Perspectives of Transitional PR', 'Micro Perspective'.For further information please visit the official website of the conference:www.prconference.pl.
Gyorgy SzondiSenior Lecturer in PRSchool of Business StrategyLeeds Business School
Focus on Education Issues in Europe 
Debates on restructuring the PR curriculum in Romania. The case of Department of Communication and PR in the Faculty of Letters, University of Bucharest, Romania
In the context of becoming compatible with the curriculum structures within Europe, the Department of Social Communication and Public Relations in the Faculty of Letters, University of Bucharest, has arranged for a significant number of meetings and seminars to debate on the graduates' profile of PR and Communication Studies. Most of the discussions are related to the professional competences that PR graduates should accomplish at the end of each training cycle. In order to reach a consensual setting between practitioners and academics, the curriculum has been organized in modules, according to main areas of professionalisation, which are interconnected in the field of PR.On this regard, the first cycle, leading to BA in PR has in each year of study three compulsory modules, one optional package and several elective complementary courses. This structure has as main goal to strengthen the balance between fundamentals of PR, specialized courses on PR (including additional courses on publicity and advertising) and complementary courses in cultural anthropology, sociology, intercultural studies, marketing and management. Moreover, the curriculum is conceived to ensure not only professional competences, but also core competences of teamwork, presentation skills, IT, and foreign languages. The academic perspective on the future graduates has focused on making clear the level and the quality of certificates for each cycle, and on promoting these standards to practitioners. On the other hand, the professional associations and independent PR professionals were more concerned about the exact definition of skills according to various job descriptions present in the market, and the current trends in the field. We consider that both perspectives are convergent to a coherent and united profile of the future graduate, and a provisional consensus has been reached. According to this, the curriculum of the second cycle, leading to MA in PR, has been changed into applied courses and workshops, in order to achieve not only a higher degree of specialization, but a real integration in the professional practice. These principles represent the ground for launching two postgraduate courses at MA level, one on "Models of Communication and PR", and the second one on "Consultancy and Expertise in Publicity". The target competences provided by these courses lead to ensuring management capacity of the graduates, who are expected to act as CEO in various PR departments and firms, of public or for profit nature.In this moment, the University of Bucharest as well as its various departments and faculties make the effort to introduce a system of quality management, including standards for student assessment and internal evaluation. The main goal is to make the whole restructuring process more transparent and accountable to professionals, graduates as direct beneficiaries and the wide public.Adela Rogjinaru 
Focus on Euprera Members' News 
Unesco chair "Communication and Public relations" of the faculty of Journalism and Mass communications of the Sofia University "St. Kliment Ohridski"The chair was established in November 1995 under a project, managed by Mr. Pierre Andre Hervo, President of the International Public Relations Association (IPRA) at the time, as per the initiative of the Faculty of Journalism and mass communications of the Sofia University, and with the support of Mr. Alain Modoux, Director of the Unesco Communications department and of the National UNESCO commission for Bulgaria at the time. The communication to be perceived as a power building confidence between the people, building the democratic society this is the main direction in the university preparation of public relations (PR) specialists.The educational program represents the active result of this project, the development of which is guided by the recommendations of the IPRA and the Ministry of education and science.Since its establishment, the chair is a member of the international network of UNESCO chairs "Orbicom" alliance of 76 UNESCO chairs all over the world.Since 1997 Unesco chair, in partnership with the Bulgarian Public Relations Society, performs regular annual international scientific conferences on actual PR and public communications issues, including round tables between theoreticians and professionals   in the field. The topics of the conferences held so far are as follows:I (1997)  -  "Public communication and public organization";II (1998)    "European integration: challenges   for the PR (international and local aspects)";III (1999)   "PR and conflicts in the democratic society"2000   Balkan international conference: "Freedom of the expression, media legislation  and media education for a culture of peace and ethnic tolerance "(sponsored by Unesco);IV (2001) "PR and the new media in the processes of social transformation";V (2002) "Media and PR: problems of education and practice"VI (2003) "European integration and social change: problems of the intercultural communication";VII (2004) "Communication, sport and culture: media, PR and advertising" 
So far in these conferences hundreds of Bulgarian professors, PhD students, and students from seven Bulgarian universities have taken part: Sofia University "St. Kliment Ohridski", Shumen University "Episkop Konstantin Preslavski", Varna Free University "Chernorizetz Hrabur", Veliko Tarnovo University "St. Kiril and Methodius", Sofia Technical University, New Bulgarian University, Rousse University "Angel Kunchev", Bulgarian Academy of Science institutes, Scientific center for Bulgarian national strategy, as well as many journalists and PR specialists.
For more information on the UNESCO Chair, activities and publications, please visit the following link to the EUPRERA website: http://euprera.eprn.org/forum/forum_posts.asp?TID=111&PN=1&TPN=1
 Focus on Research
The Project Public Relations for Democracy.Ten Years Later
UNESCO and IPRA experts launched a project that encouraged social changes and the emerging civil society in Bulgaria that ran from1994 to 1995. Alain Modoux of UNESCO and Pier A. Hervo, former President of IPRA, undertook the project Public Relations for Democracy at the University of Sofia. As a result, a letter of agreement signed by Frederico Major, Director General of UNESCO and Prof. Dr. Ivan Lalov, Rector of the University of Sofia an UNESCO Chair Communication and Public Relations, was established at the Faculty of Journalism and Mass Communication. The Chair is a part of the ORBICOM family that has 25 Chair members in 72 countries.The 10-year anniversary of the Chair was celebrated by the opening of an exhibition at the Museum of the University, which was created by PR students. A special exhibition item is dedicated to Orbicom and Alain Modoux, who is the recipient of the special order of recognition from Sofia University.The 8th annual conference of the Chair (20-21 May 2005), "Public Communication and Globalization: education in  the values of democracy", organized in the frameworks of the European year for Democratic Citizenship through     Education. The Vice-Rector of the University, Prof. Dr.George Bakalov, Mrs. Alain Modoux of ORBICOM, the Secretary General of the National Commission for UNESCO, Vessellina Ivanova, Mr. Christo Georgiev of the 'Europe 1' Department  of the Ministry of Foreign Affairs, Nelly Benova of the Bulgarian PR Society, Lubov Draganova, Ministry of Education  all  sent regards to the participants of the conference.One hundred and forty teachers and students, journalists and PR attended the meetings dedicated to current issues of the Globalization, Eurointegration, and the education in public communication. The ORBICOM as a global network of UNESCO Chairs was a special topic at the Plenary Session.Scientists and communication experts form Austria, Germany, Great Britain, Greece, Croatia, France, Ireland, Portugal, and Russia took part at the conference. The Round table "Public Relations and Journalism: battle for democracy?", doctoral students and graduates demonstrated Multimedia products on the topic of Democratic Citizenship throw education.In November the Chair's anniversary will continue during the University days of St. Kliment  Ohridski under the motto "PR is the  strategy of confidance   through communication", words of Alain Modoux. 
Prof. Dr. Minka ZlatevaChair HolderFaculty of Journalism and Mass CommunicationUniversity of Sofia. 
Focus on New books by EUPRERA membersValue Corporate CommunicationsWie sich Unternehmenskommunikation wertorientiert managen lässtEine exemplarische Branchenstudie mit neuen Kennzahlen, Benchmarks und einer Anleitung zum Kommunikations-ControllingProf. Dr. Lothar RolkeFlorian KossProfessionelle Kommunikation verbessert das Unternehmensimage, und ein gutes Image steigert nachweisbar den wirtschaftlichen Erfolg. Das belegen Prof. Dr. Lothar Rolke und Florian Koss in ihrer Benchmarkstudie, die an der FH Mainz, University of Applied Sciences entstanden ist. Anhand von 31 Merk-malen wurde die Kommunikationsqualität von 62 Banken untersucht, bewertet und mit dem Unternehmenserfolg verglichen. Die Erkenntnisse der Studie dienen dazu, die Erfolgsfaktoren der Unternehmenskommunikation zu identifizieren. Zugleich sind sie Grundlage für den schrittweisen Aufbau eines Controllingsystems, das den Zusammenhang von Kommunikation, Image und Erfolg für das einzelne Unternehmen sichtbar macht.Value Corporate Communications, 96 Seiten, Mai 2005, 198 ¬, ISBN 3-8334-2890-2e-Mail: info@rolke.bizTelefon: 06131-628-168Fax: 06131-628-288
ADELA ROGOJINARU PUBLIC RELATIONS. INTERDISCIPLINARY FUNDAMENTALS [Relatii publice. Fundamente interdisciplinare], Bucharest [Bucuresti], Tritonic Publishing House [Editura Tritonic], 2005. 
This is the second edition of the book called Themes of Public Relations. Interdisciplinary Fundamentals, issued by ARS Docendi Publishing House in Bucharest, 2003. The structure of the book is threefold: the first part summarizes the main principles and contains elements of the history of Public Relations (PR); the second part is a methodological one, analysing Public Relations from the point of view of corporative background, linking PR to the evolution of capitalism and principles of democracy, and also defining PR as a field of study based on "public opinion", in line with Jürgen Habermas' conceptual perspective. The third part represents the core contribution and attempts to define PR as a paradigmatic interdisciplinary science. This approach is innovative, taking into account the fact that most of the scholars treat the PR discipline in terms of theory of PR practice rather than considering it a science.The book is addressed to PR students and specialists, being a useful instrument within the academic and professional environment. Considering that the PR domain was introduced in the 90s in Romania and it has developed a lot during the last ten years, the book represents an attempt of a Romanian author to rationalize the field in a book market dominated especially by translations of foreign works. 
Up date your personal details!Don't forget to update your details on the Euprera site:  (http://euprera.eprn.org ), in the Members Only' section. It's very easy to do and only requires a few minutes of your time! We hope this will become a useful networking and contact resource.Please notice that we are completely re-designing the website in the background to enable better member-only collaboration and functionality.Thank you for your news and information items. Don't forget to send your news in to be posted on the EUPRERA site and also for inclusion in the e-newsletter! All contributions are welcome...The next EUPRERA Board of Directors' Meeting will take place in Bled beginning of July we all look forward to seeing you there!
Best wishesJulia JahansooziEmail: JJahansoozi@uclan.ac.uk